Best Marketing Professional

Rajiv Dugga l

Lavasa is one of the biggest marketing stories in the last few years. It is the first private city in the country, built from scratch and a tourism destination as well. The biggest USP of Lavasa is its location, and the way it’s been built, and the man behind it all is — Rajiv Duggal, CEO, Lavasa Corporation Ltd. “I must thank India Travel Awards for the recognition. This was my third time here and I really appreciate the platform. Lavasa was a unique promotion. For the last four years, we’ve promoted it well. What has changed drastically is the number of tourists coming to Lavasa. “Earlier we were only getting about three lakh tourists and we clocked 14 lakh tourists in 2015. What proved to be the biggest advantage for us was that we went to the travel trade. I must mention that from a 20 per cent travel trade contribution to Lavasa earlier, we get 80 per cent travel trade contribution today,” he says. Rajiv Duggal, Chief Executive Officer, Lavasa Corporation Limited being felicitated by SanJeet, Director, DDP Group; Founder Agri Tourism; Dattaram Sawant, General Manager-Finance, GTDC, and Saudamini Naik, Gladrags Mrs. India Pandurang Taware,