100,000 In­di­ans by 2017

En­cour­aged by the growth it saw last year – a 20 per cent in­crease in In­dian ar­rivals – the Mau­ri­tius Tourism Pro­mo­tion Au­thor­ity sets its goals for 2017.

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In an ef­fort to pro­mote Mau­ri­tius in In­dia, the Mau­ri­tius Tourism Pro­mo­tion Au­thor­ity (MTPA) re­cently or­gan­ised a travel trade show in five cities en­abling their sup­pli­ers to meet and in­ter­act with lo­cal buy­ers from these cities. The five-city road­show started from Mumbai on Au­gust 22 and reached Ahmedabad on Au­gust 23, went on to New Delhi on Au­gust 25, Bengaluru on Au­gust 26 and fi­nally to Chennai on Au­gust 27. Wed­ding plan­ners were also part of the buyer del­e­ga­tion. MPTA In­dia will be look­ing to tar­get Tier I and Tier II cities.

Lead­ing a 30-mem­ber del­e­ga­tion from Mau­ri­tius was Kevin Ramkaloan, Di­rec­tor, MTPA, said, “The In­dian mar­ket is ex­tremely im­por­tant for Mau­ri­tius. We have, over the years, seen an in­crease in tourist num­bers from In­dia. But re­cently, as of last year, we have seen a 20 per cent in­crease, we hope to reach the 100,000 mark by 2017 with the help of MPTA In­dia. We would like to see Mau­ri­tius move from a ho­tel-based tourism in­dus­try to an at­trac­tion-based tourism in­dus­try. Apart from hon­ey­moon­ers, we are tar­get­ing the MICE seg­ment as well as cruise tourism. We cur­rently see around 5,000 ar­rivals for MICE from In­dia so we can eas­ily dou­ble and even tre­ble this num­ber.”

Re­veal­ing some im­por­tant sta­tis­tics, he added that year 2014-15 saw growth of more than 11 per cent in the num­ber of tourist ar­rivals, and close to eight to nine per cent in terms of tourist earn­ings. Ramkaloan added, “Our to­tal in­ter­na­tional ar­rivals have seen a spurt too. We re­ceived a to­tal of 1.15 mil­lion tourists last year that grew to 1.2 mil­lion, of which In­dia rep­re­sents 1,72,000 tourists per year. Last year we re­ceived 72,000 tourists from In­dia which trans­lated to a 20 per cent in­crease in num­bers. For the first half from Jan­uary to July 2016, we gar­nered a 12 per cent in­crease in fig­ures. In fact, just in July we saw a 43 per cent in­crease in ar­rivals over the same pe­riod last year. So by 2017, we should be able to hit the 100,000mark for In­dian ar­rivals.”

We cur­rently see around 5,000 ar­rivals for MICE from In­dia so we can eas­ily dou­ble and even tre­ble this num­ber

Kevin Ramkaloan

Di­rec­tor MTPA

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