100,000 Indians by 2017
Encouraged by the growth it saw last year – a 20 per cent increase in Indian arrivals – the Mauritius Tourism Promotion Authority sets its goals for 2017.
In an effort to promote Mauritius in India, the Mauritius Tourism Promotion Authority (MTPA) recently organised a travel trade show in five cities enabling their suppliers to meet and interact with local buyers from these cities. The five-city roadshow started from Mumbai on August 22 and reached Ahmedabad on August 23, went on to New Delhi on August 25, Bengaluru on August 26 and finally to Chennai on August 27. Wedding planners were also part of the buyer delegation. MPTA India will be looking to target Tier I and Tier II cities.
Leading a 30-member delegation from Mauritius was Kevin Ramkaloan, Director, MTPA, said, “The Indian market is extremely important for Mauritius. We have, over the years, seen an increase in tourist numbers from India. But recently, as of last year, we have seen a 20 per cent increase, we hope to reach the 100,000 mark by 2017 with the help of MPTA India. We would like to see Mauritius move from a hotel-based tourism industry to an attraction-based tourism industry. Apart from honeymooners, we are targeting the MICE segment as well as cruise tourism. We currently see around 5,000 arrivals for MICE from India so we can easily double and even treble this number.”
Revealing some important statistics, he added that year 2014-15 saw growth of more than 11 per cent in the number of tourist arrivals, and close to eight to nine per cent in terms of tourist earnings. Ramkaloan added, “Our total international arrivals have seen a spurt too. We received a total of 1.15 million tourists last year that grew to 1.2 million, of which India represents 1,72,000 tourists per year. Last year we received 72,000 tourists from India which translated to a 20 per cent increase in numbers. For the first half from January to July 2016, we garnered a 12 per cent increase in figures. In fact, just in July we saw a 43 per cent increase in arrivals over the same period last year. So by 2017, we should be able to hit the 100,000mark for Indian arrivals.”
We currently see around 5,000 arrivals for MICE from India so we can easily double and even treble this number