Best Mar­ket­ing Pro­fes­sional

Ra­jiv Dugga l

TravTalk - India - - West India Travel Awards -

Lavasa is one of the big­gest mar­ket­ing sto­ries in the last few years. It is the first pri­vate city in the coun­try, built from scratch and a tourism des­ti­na­tion as well. The big­gest USP of Lavasa is its lo­ca­tion, and the way it’s been built, and the man be­hind it all is — Ra­jiv Dug­gal, CEO, Lavasa Cor­po­ra­tion Ltd. “I must thank In­dia Travel Awards for the recog­ni­tion. This was my third time here and I re­ally ap­pre­ci­ate the plat­form. Lavasa was a unique pro­mo­tion. For the last four years, we’ve pro­moted it well. What has changed dras­ti­cally is the num­ber of tourists com­ing to Lavasa. “Ear­lier we were only get­ting about three lakh tourists and we clocked 14 lakh tourists in 2015. What proved to be the big­gest ad­van­tage for us was that we went to the travel trade. I must men­tion that from a 20 per cent travel trade con­tri­bu­tion to Lavasa ear­lier, we get 80 per cent travel trade con­tri­bu­tion to­day,” he says. Ra­jiv Dug­gal, Chief Ex­ec­u­tive Of­fi­cer, Lavasa Cor­po­ra­tion Lim­ited be­ing fe­lic­i­tated by San­Jeet, Di­rec­tor, DDP Group; Founder Agri Tourism; Dat­taram Sawant, Gen­eral Man­ager-Fi­nance, GTDC, and Sau­damini Naik, Gladrags Mrs. In­dia Pan­durang Taware,

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