THE UNANI WAY

Fu­elled by an in­tense and grow­ing affin­ity to­wards nat­u­ral, herbal-based medicine, the healthcare in­dus­try in In­dia is lever­ag­ing Unani sys­tem of medicine as an al­ter­na­tive path.

TravTalk - India - - Alternativ­e Healing -

Ac­cord­ing to the re­port — In­dia Al­ter­na­tive Medicine and Herbal Prod­ucts Mar­ket Out­look to 2018-Surg­ing De­mand of Herbal Skin­care Prod­ucts to Im­pel Growth — the In­dian al­ter­na­tive medicine and herbal prod­ucts mar­ket will ex­ceed 504 bil­lion by 2018 due to the in­creas­ing de­mand of nat­u­ral and herbal prod­ucts and medicines in the coun­try while a re­port by Pun­jab Haryana Delhi (PHD) Cham­ber of Com­merce and In­dus­try sug­gests that the In­dian med­i­cal tourism in­dus­try will be worth $ 6 bil­lion by 2018. FO­CUS It is a com­pre­hen­sive med­i­cal sys­tem which pro­vides pro­mo­tive, pre­ven­tive, cu­ra­tive and re­ha­bil­i­ta­tive healthcare. Its fun­da­men­tals, di­ag­no­sis and treat­ment modal­i­ties are based on sci­en­tific prin­ci­ples and a holis­tic ap­proach which con­sid­ers in­di­vid­ual's re­la­tion to his/ her en­vi­ron­ment and em­pha­sises on health of body, mind and soul. In Unani there are six ba­sic fac­tors which are con­sid­ered es­sen­tial for the main­te­nance of good health and preven­tion of dis­eases which in­clude: air, food and drinks, bod­ily move­ments and re­pose, psy­chic move­ment and re­pose, sleep and wake­ful­ness and evac­u­a­tion and re­ten­tion. TYPES OF THER­A­PIES Phar­ma­cother­apy aims at re­bal­anc­ing the body, cre­at­ing its own de­fense sys­tem to equip the body to fight off dis­eases nat­u­rally. Diet-o-ther­apy is used as a key line of treat­ment. Food in­cluded as part of the diet is crit­i­cal, for both its nu­tri­tional value and its phar­ma­co­log­i­cal ac­tions. Reg­i­men­tal ther­apy at­tempts to use sim­ple phys­i­cal means to cure a dis­ease.

Peo­ple are moving away from syn­thetic, chem­i­cal based prod­ucts. “Ham­dard, with its lin­eage and trust fac­tor sits nat­u­rally on this po­si­tion­ing. Ham­dard Well­ness will be the driv­ing force to spread aware­ness and in­duct to­day’s dis­cern­ing con­sumers to the heal­ing touch of Unani,” says Man­soor Ali, Chief Sales and Mar­ket­ing Of­fi­cer, Ham­dard In­dia. HAM­DARD WELL­NESS CEN­TRE There are six op­er­a­tional Ham­dard Well­ness Cen­tres in In­dia with four in Delhi and one each in Patna and Hyderabad. New cen­tres in Jammu and Kash­mir, Kolkata and Kan­pur will be opened soon. With three to four con­sul­ta­tion rooms per cen­tre, ap­prox­i­mately 50 pa­tients can be ac­com­mo­dated at a time. “Unani is in­ex­pen­sive, ther­a­peu­ti­cally ef­fec­tive, largely free from ad­verse ef­fects and eas­ily avail­able. With a wide range of over 500 nat­u­ral and herbal based prod­ucts, we of­fer in­no­va­tive and nat­u­ral prod­uct so­lu­tions. The ap­prox­i­mate busi­ness vol­ume of Unani treat­ment in In­dia is 400 crore,” adds Ali.

Photo credit: Oliur Rah­man

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