THE UNANI WAY
Fuelled by an intense and growing affinity towards natural, herbal-based medicine, the healthcare industry in India is leveraging Unani system of medicine as an alternative path.
According to the report — India Alternative Medicine and Herbal Products Market Outlook to 2018-Surging Demand of Herbal Skincare Products to Impel Growth — the Indian alternative medicine and herbal products market will exceed 504 billion by 2018 due to the increasing demand of natural and herbal products and medicines in the country while a report by Punjab Haryana Delhi (PHD) Chamber of Commerce and Industry suggests that the Indian medical tourism industry will be worth $ 6 billion by 2018. FOCUS It is a comprehensive medical system which provides promotive, preventive, curative and rehabilitative healthcare. Its fundamentals, diagnosis and treatment modalities are based on scientific principles and a holistic approach which considers individual's relation to his/ her environment and emphasises on health of body, mind and soul. In Unani there are six basic factors which are considered essential for the maintenance of good health and prevention of diseases which include: air, food and drinks, bodily movements and repose, psychic movement and repose, sleep and wakefulness and evacuation and retention. TYPES OF THERAPIES Pharmacotherapy aims at rebalancing the body, creating its own defense system to equip the body to fight off diseases naturally. Diet-o-therapy is used as a key line of treatment. Food included as part of the diet is critical, for both its nutritional value and its pharmacological actions. Regimental therapy attempts to use simple physical means to cure a disease.
People are moving away from synthetic, chemical based products. “Hamdard, with its lineage and trust factor sits naturally on this positioning. Hamdard Wellness will be the driving force to spread awareness and induct today’s discerning consumers to the healing touch of Unani,” says Mansoor Ali, Chief Sales and Marketing Officer, Hamdard India. HAMDARD WELLNESS CENTRE There are six operational Hamdard Wellness Centres in India with four in Delhi and one each in Patna and Hyderabad. New centres in Jammu and Kashmir, Kolkata and Kanpur will be opened soon. With three to four consultation rooms per centre, approximately 50 patients can be accommodated at a time. “Unani is inexpensive, therapeutically effective, largely free from adverse effects and easily available. With a wide range of over 500 natural and herbal based products, we offer innovative and natural product solutions. The approximate business volume of Unani treatment in India is 400 crore,” adds Ali.
Photo credit: Oliur Rahman