Rare aims at 44% oc­cu­pancy

From four prop­er­ties to now 44, Rare Ex­pe­ri­ences & Desti­na­tions has grown by leaps and bounds, and with new part­ners com­ing on board, the group is hope­ful to cap it at 50.

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Rare Ex­pe­ri­ences and Desti­na­tions re­cently or­gan­ised an event in Delhi with its new part­ners on board in­clud­ing Bera Sa­fari Lodge in Ra­jasthan, Souli­tude in Ut­tarak­hand, Snow Leop­ard Lodge in Ladakh, and Cham­pakali in Goa. Shoba Mohan, Founder Part­ner, Rare Ex­pe­ri­ences and Desti­na­tions, said, “We need to nudge away from the reg­u­lar which is easy to sell. This al­lows us to delve into the his­tory of the place to find out var­i­ous av­enues of the place in or­der to pro­mote the prop­erty lo­cated there.”

The tour op­er­a­tor fra­ter­nity in­creas­ingly looks at Rare as some­body that they can ap­proach for a new con­cept, she said, adding, “They try to get us in­volved so that they can pro­mote things in a unique way.”

Be­gin­ning with four prop­er­ties, Rare now boasts 44 prop­er­ties un­der its um­brella and aims to cap it at 50 very soon. Mohan said, “We want our ho­tels to start mak­ing money out of this. For most of our part­ners it’s a sus­tain­ing busi­ness. We are look­ing at 44 per cent oc­cu­pancy and to break that bar­rier and reach 60-70 per cent is ac­tu­ally when they will start mak­ing money.”

We are look­ing at 44% oc­cu­pancy and to break that bar­rier and reach 60-70 per cent is ac­tu­ally when they will start mak­ing money

Sowmya Rao Vi­jay­mo­han,

Shoba Mohan Founder Part­ner Rare Ex­pe­ri­ences and Desti­na­tions

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