Rare aims at 44% occupancy
From four properties to now 44, Rare Experiences & Destinations has grown by leaps and bounds, and with new partners coming on board, the group is hopeful to cap it at 50.
Rare Experiences and Destinations recently organised an event in Delhi with its new partners on board including Bera Safari Lodge in Rajasthan, Soulitude in Uttarakhand, Snow Leopard Lodge in Ladakh, and Champakali in Goa. Shoba Mohan, Founder Partner, Rare Experiences and Destinations, said, “We need to nudge away from the regular which is easy to sell. This allows us to delve into the history of the place to find out various avenues of the place in order to promote the property located there.”
The tour operator fraternity increasingly looks at Rare as somebody that they can approach for a new concept, she said, adding, “They try to get us involved so that they can promote things in a unique way.”
Beginning with four properties, Rare now boasts 44 properties under its umbrella and aims to cap it at 50 very soon. Mohan said, “We want our hotels to start making money out of this. For most of our partners it’s a sustaining business. We are looking at 44 per cent occupancy and to break that barrier and reach 60-70 per cent is actually when they will start making money.”
We are looking at 44% occupancy and to break that barrier and reach 60-70 per cent is actually when they will start making money
Sowmya Rao Vijaymohan,