Dig­i­tal mar­ket­ing: The way for­ward

Avi­jit Arya, Chief Mogul at In­ter­net Moguls, be­lieves it is im­per­a­tive for tra­di­tional travel agents to in­vest in dig­i­tal mar­ket­ing to get some di­rect busi­ness and is essen­tial for sus­te­nance in the long run.

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has busi­ness fared this year? What is your USP? Dig­i­tal mar­ket­ing is a boom­ing busi­ness and is cre­at­ing a strong im­pact in the world of mar­ket­ing and ad­ver­tis­ing. The year is not over yet, but we've scaled new mar­kets, in­tro­duced new rev­enue so­lu­tions and some soft­ware with solid guarantees of rev­enue ex­pan­sion within the first year.

Un­til now, dig­i­tal and ad agen­cies helped ho­tels mar­ket them­selves, there was no niche or some­one com­ing to help ho­tels with pric­ing rev­enue cou­pled with dig­i­tal ex­per­tise, I'm a hote­lier and In­ter­net Moguls is work­ing for 120 hote­liers.

us about your up­com­ing ini­tia­tives. In­ter­net Moguls has re­cently in­tro­duced the Dig­i­tal PR di­vi­sion to man­age on­line rep­u­ta­tion for its ex­ist­ing and po­ten­tial clients be­cause it's again a niche and the hos­pi­tal­ity in­dus­try needs more fo­cus in this do­main.

QIn this ever-chang­ing world of travel & hos­pi­tal­ity, what is your growth strat­egy?

Avi­jit Arya Chief Mogul In­ter­net Moguls

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