Think out of the box, tap new markets
Inbound in India has been relying on traditional source markets, but tour operators believe that tapping new markets like South America, South East Asia and China can boost inbound numbers further. TRAVTALK finds out from industry players about such upcom
The South American market needs to be tapped. Also, South East Asian markets, as well as Australian market is looking up. These are some of the untapped countries. Tour operators have always been focusing on the traditional markets like the UK, Europe, USA and Canada.
For us, China is a major market to look at for business, apart from some African destinations which largely remain untapped. However, the South American market is also a potential one if some of the Indian destinations conduct marketing initiatives in these places the potential of which is yet to be realised. This can further help improve inbound figures for India.
China, Taiwan, Singapore, Korea and the entire South East Asia are potential markets. Even eastern Europe and countries like Czech Republic and Estonia can be tapped. Tour operators should also look at BRICS nations, as it is a good platform to get good business. Canada and USA are also good markets to explore.
Jyoti Kapur Chairman Vietrade Tours & Travels
Himanshu Agashiwala Managing Director Columbus Travels
Martin Joseph CMD, Freedom Holidays