Think out of the box, tap new mar­kets

In­bound in In­dia has been re­ly­ing on tra­di­tional source mar­kets, but tour oper­a­tors be­lieve that tap­ping new mar­kets like South Amer­ica, South East Asia and China can boost in­bound num­bers fur­ther. TRAVTALK finds out from in­dus­try play­ers about such up­com


The South Amer­i­can mar­ket needs to be tapped. Also, South East Asian mar­kets, as well as Aus­tralian mar­ket is look­ing up. These are some of the un­tapped coun­tries. Tour oper­a­tors have al­ways been fo­cus­ing on the tra­di­tional mar­kets like the UK, Europe, USA and Canada.

For us, China is a ma­jor mar­ket to look at for busi­ness, apart from some African desti­na­tions which largely re­main un­tapped. How­ever, the South Amer­i­can mar­ket is also a po­ten­tial one if some of the In­dian desti­na­tions con­duct mar­ket­ing ini­tia­tives in these places the po­ten­tial of which is yet to be re­alised. This can fur­ther help im­prove in­bound fig­ures for In­dia.

China, Tai­wan, Sin­ga­pore, Korea and the en­tire South East Asia are po­ten­tial mar­kets. Even eastern Europe and coun­tries like Czech Repub­lic and Es­to­nia can be tapped. Tour oper­a­tors should also look at BRICS nations, as it is a good plat­form to get good busi­ness. Canada and USA are also good mar­kets to ex­plore.

Jyoti Ka­pur Chair­man Vi­etrade Tours & Trav­els

Hi­man­shu Agashi­wala Man­ag­ing Di­rec­tor Columbus Trav­els

Martin Joseph CMD, Free­dom Hol­i­days

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