Game changer for theme park tourism
Dubai Parks and Resorts is set to create a legacy for live entertainment and theme park tourism in the region as it opens its three mega properties to visitors – domestic as well as international.
Dubai’s new £2.8 billion mega-theme park officially opened with a grand ceremony attended by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Ruler of Dubai, and Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai.
Dubai Parks and Resorts comprises three theme parks; a Hollywood-inspired park called Motiongate Dubai, regions’ first Legoland and the world’s first Bollywood theme park based on some of its biggest blockbusters named Bollywood Parks Dubai sprawling over 30.6 million sq. Ft. The entire destination is connected by Riverland™ Dubai; a uniquely themed retail and dining district, and a Polynesian-themed Lapita Hotel.
The occasion showcased its theme parks in a special show involving the dancers and actors from Dubai Parks and Resorts’ live entertainment team, such as the Bollywood musical, Jaan-e-Jigar and Step Up All In, inspired by the Step Up film franchise.
Raed Kajoor Al Nuaimi, CEO, DXB Entertainments and Owner, Dubai Parks and Resorts, said, “The cost of the project is AED10.5 million. This is an inheritance which is going to be here for many more years. Being responsible for this project from planning to delivery has been a gift, and today, it is my turn to deliver a gift back to world. Our aim was to create a legacy for entertainment in the region, for the communities and charities we will support and for the residents and tourists who will make great memories and visit us again.”
From the weather perspective, Nuaimi said, “This is the best time for business and we are targeting 20 million visitors by 2020. Number of visitors can drop in summers but we have all airconditioned rides here and will surely come up with some attractive packages to attract more visitors.”
“The best thing about Bollywood Parks is the show Jaan-e-Jigar. Our main aim was to combine the key elements of Bollywood movies in the show with the dance. Inside the park, visitors will be able to enjoy immersive 3-D and 4-D rides from movies Sholay, Lagaan, Ra One and Krrish and relish the live performances,” said, Thomas Jellum, General Manager, Bollywood Parks Dubai.
“Personally, I would like to have more of Bollywood's leading ladies like Priyanka Chopra and Deepika Padukone but the Bollywood film industry is male dominated, hence, we chose the big male stars,” he adds.
Siegfried Borst, General Manager, Legoland Dubai, said, “We have a team defining which areas we want to feature. In total, we have 15,000 model build up over more than 60 million Lego bricks in the park and the tallest building in Legoland is Burj Khalifa which is also the tallest Lego building ever build for any other Legoland Park.”
“We have a possibility to do events around certain themes in the park around the year to attract people across the world. We are not only targeting Dubai but also international tourists,” Borst adds. John Hallenbeck, General Manager, Motiongate Dubai, said, “Motiongate Dubai is the largest Hollywood inspired theme park that brings together three blockbuster studios. Hence, we have lot of opportunities to use the park for film purpose as one can shoot many different scenes at many different places but all at one space.”