Game changer for theme park tourism

Dubai Parks and Re­sorts is set to cre­ate a legacy for live en­ter­tain­ment and theme park tourism in the re­gion as it opens its three mega prop­er­ties to vis­i­tors – do­mes­tic as well as in­ter­na­tional.


Dubai’s new £2.8 bil­lion mega-theme park of­fi­cially opened with a grand ceremony at­tended by H.H. Sheikh Mo­hammed Bin Rashid Al Mak­toum, Vice Pres­i­dent and Ruler of Dubai, and Sheikh Ham­dan bin Mo­hammed Al Mak­toum, Crown Prince of Dubai.

Dubai Parks and Re­sorts com­prises three theme parks; a Hol­ly­wood-in­spired park called Mo­tion­gate Dubai, re­gions’ first Le­goland and the world’s first Bol­ly­wood theme park based on some of its big­gest block­busters named Bol­ly­wood Parks Dubai sprawl­ing over 30.6 mil­lion sq. Ft. The en­tire des­ti­na­tion is con­nected by River­land™ Dubai; a uniquely themed re­tail and din­ing dis­trict, and a Poly­ne­sian-themed Lapita Ho­tel.

The oc­ca­sion show­cased its theme parks in a spe­cial show in­volv­ing the dancers and ac­tors from Dubai Parks and Re­sorts’ live en­ter­tain­ment team, such as the Bol­ly­wood mu­si­cal, Jaan-e-Ji­gar and Step Up All In, in­spired by the Step Up film fran­chise.

Raed Ka­joor Al Nuaimi, CEO, DXB En­ter­tain­ments and Owner, Dubai Parks and Re­sorts, said, “The cost of the pro­ject is AED10.5 mil­lion. This is an in­her­i­tance which is go­ing to be here for many more years. Be­ing re­spon­si­ble for this pro­ject from plan­ning to de­liv­ery has been a gift, and to­day, it is my turn to de­liver a gift back to world. Our aim was to cre­ate a legacy for en­ter­tain­ment in the re­gion, for the com­mu­ni­ties and char­i­ties we will sup­port and for the res­i­dents and tourists who will make great mem­o­ries and visit us again.”

From the weather per­spec­tive, Nuaimi said, “This is the best time for busi­ness and we are tar­get­ing 20 mil­lion vis­i­tors by 2020. Num­ber of vis­i­tors can drop in sum­mers but we have all air­con­di­tioned rides here and will surely come up with some at­trac­tive pack­ages to at­tract more vis­i­tors.”

“The best thing about Bol­ly­wood Parks is the show Jaan-e-Ji­gar. Our main aim was to com­bine the key el­e­ments of Bol­ly­wood movies in the show with the dance. In­side the park, vis­i­tors will be able to en­joy im­mer­sive 3-D and 4-D rides from movies Sho­lay, La­gaan, Ra One and Kr­rish and rel­ish the live per­for­mances,” said, Thomas Jel­lum, Gen­eral Man­ager, Bol­ly­wood Parks Dubai.

“Per­son­ally, I would like to have more of Bol­ly­wood's lead­ing ladies like Priyanka Cho­pra and Deepika Padukone but the Bol­ly­wood film in­dus­try is male dom­i­nated, hence, we chose the big male stars,” he adds.

Siegfried Borst, Gen­eral Man­ager, Le­goland Dubai, said, “We have a team defin­ing which ar­eas we want to fea­ture. In to­tal, we have 15,000 model build up over more than 60 mil­lion Lego bricks in the park and the tallest build­ing in Le­goland is Burj Khal­ifa which is also the tallest Lego build­ing ever build for any other Le­goland Park.”

“We have a pos­si­bil­ity to do events around cer­tain themes in the park around the year to at­tract peo­ple across the world. We are not only tar­get­ing Dubai but also in­ter­na­tional tourists,” Borst adds. John Hallenbeck, Gen­eral Man­ager, Mo­tion­gate Dubai, said, “Mo­tion­gate Dubai is the largest Hol­ly­wood in­spired theme park that brings to­gether three block­buster stu­dios. Hence, we have lot of op­por­tu­ni­ties to use the park for film pur­pose as one can shoot many dif­fer­ent scenes at many dif­fer­ent places but all at one space.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.