Ger­many eyes buoy­ant India

The Ger­man Na­tional Tourist Of­fice (India) con­ducted its an­nual four city road­show to in­tro­duce its theme – Palaces, Parks and Gar­dens for 2017.

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Eight Ger­man part­ners rang­ing from Ger­man state tourist boards, air­lines, ho­tels and cruise lines par­tic­i­pated in the road­shows, con­duct­ing B2B meet­ings with the In­dian travel agents on lat­est of­fers, high­lights and at­trac­tions for In­dian trav­ellers.

Ger­many recorded over 500,432 overnights from India for the pe­riod of Jan­uary-Au­gust, 2016, cor­re­spond­ing to a 4.4 per cent growth over the same pe­riod in 2015, in­forms Romit Theophilus, Di­rec­tor of Sales and Mar­ket­ing, GNTO (India), adding that of this, 50 per cent tourists are leisure trav­ellers while the rest are busi­ness trav­ellers. He adds that the tourist fig­ures may ac­tu­ally be higher as there is no definitive data yet for the overnights in al­ter­nate ac­com­mo­da­tions like Airbnb, river cruises and apart­ments. “At present, India ranks 20th in our global fig­ures for the top 20 source mar­kets for Ger­many. We want to re­as­sure the In­dian travel trade that we are very se­ri­ous about pro­mot­ing leisure and busi­ness tourism to Ger­many. We had both the Am­bas­sador and the Visa Coun­selor with us to share their ex­pe­ri­ence, en­cour­age the travel trade to book more hol­i­days to Ger­many and that it is the most af­ford­able des­ti­na­tion in Europe.”

Ger­many is con­cen­trat­ing on its theme-Palaces Parks and Gar­dens in 2017. “We have launched our Face­book page – Ger­many Tourism for the India mar­ket and look for­ward to it be­com­ing a hub for dis­cus­sions re­lat­ing to travel to Ger­many, shar­ing itin­er­ar­ies, ex­cit­ing travel finds in the coun­try and lots more. We are fo­cus­ing more on on­line pro­mo­tional strat­egy to pro­mote Ger­many in India. In 2017 we are ex­pect­ing any­where be­tween 3-5 per cent growth year on year.”

Romit Theophilus Di­rec­tor of Sales and Mar­ket­ing GNTO (India)

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