Mo­bile first

TravTalk - India - - ETAATALK -

Gone are the days when own­ing a mo­bile was deemed a lux­ury, where one had to pay a bomb even for in­com­ing calls! That was the sce­nario in the mid to late 90s. Fast for­ward to present day, the num­ber of house­holds pos­sess­ing a mo­bile (5.7 per cent) till 2016 in India has seen a CAGR of 44.6 per cent, beat­ing de­vices like lap­tops and tablets and by 2020, 24.3 per cent of house­holds are ex­pected to own smart­phones, ac­cord­ing to a re­port by Cri­teo. Now you have mo­bile-com­pat­i­ble web­sites or apps for al­most ev­ery plat­form, be it pay­ments, shop­ping, travel, you name it.

The un­locked po­ten­tial of mo­biles is open­ing more av­enues for dig­i­tal play­ers es­pe­cially in travel where smart­phones are the pre­ferred de­vice for book­ing amongst Mil­len­ni­als and Baby Boomers, thanks to its con­ve­nience. The prospects are so huge that Cri­teo pre­dicts a high growth of mo­bile travel sales of 67.1 per cent CAGR from 2017 to 2020. Tra­di­tional play­ers who are yet to reap the ben­e­fits of the dig­i­tal world should with­out fur­ther ado, cash in on this as­pect by adopt­ing a mo­bile-first strat­egy that could pro­pel their busi­ness by leaps and bounds. Af­ter all, it only makes sense to adapt and evolve along with the fast-chang­ing tides in a world where there is no room for the dated.

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