Gone are the days when owning a mobile was deemed a luxury, where one had to pay a bomb even for incoming calls! That was the scenario in the mid to late 90s. Fast forward to present day, the number of households possessing a mobile (5.7 per cent) till 2016 in India has seen a CAGR of 44.6 per cent, beating devices like laptops and tablets and by 2020, 24.3 per cent of households are expected to own smartphones, according to a report by Criteo. Now you have mobile-compatible websites or apps for almost every platform, be it payments, shopping, travel, you name it.
The unlocked potential of mobiles is opening more avenues for digital players especially in travel where smartphones are the preferred device for booking amongst Millennials and Baby Boomers, thanks to its convenience. The prospects are so huge that Criteo predicts a high growth of mobile travel sales of 67.1 per cent CAGR from 2017 to 2020. Traditional players who are yet to reap the benefits of the digital world should without further ado, cash in on this aspect by adopting a mobile-first strategy that could propel their business by leaps and bounds. After all, it only makes sense to adapt and evolve along with the fast-changing tides in a world where there is no room for the dated.