Amadeus ex­pands port­fo­lio with ho­tel IT

The tech­nol­ogy provider has di­ver­si­fied its of­fer­ings with its foray into hos­pi­tal­ity and is aid­ing fu­ture in­vest­ments through its lat­est white pa­per ‘On­line Travel 2020’.

TravTalk - India - - TECHNOLOGY -

The in­dus­try nears a new age of on­line travel with rapid evo­lu­tion and in­no­va­tion tak­ing place in ev­ery sec­tor. Newer busi­ness mod­els have come into play and dig­i­tal pay­ments are get­ting in­creas­ingly pop­u­lar in­di­cat­ing that the coun­try is cer­tainly on the path to a dig­i­tal revo­lu­tion, and Amadeus in­tends to em­power travel play­ers with the lat­est in tech­nol­ogy lever­ag­ing for suc­cess.

The spot­light is cur­rently on APAC which has come to be known as the fastest grow­ing re­gion for travel where a num­ber of de­vel­op­ments and con­sol­i­da­tions have been in play in re­cent times. Al­bert Pozo, Pres­i­dent, Amadeus Asia Pa­cific, says that APAC has been the growth re­gion for Amadeus where the high­est growth has been ob­served in air trans­ac­tions.

He says, “It is also the re­gion where in­no­va­tions are be­ing adopted quickly; where the young gen­er­a­tion is em­brac­ing change at a faster rate than the rest of the world. Par­tic­u­larly in India, there has been a lot of devel­op­ment in do­mes­tic travel which has been fos­tered by the LCCs and do­mes­tic car­ri­ers. The in­cre­men­tal ca­pac­ity that has been brought into the mar­ket with air­crafts com­ing in, air­port evo­lu­tion, as well as the dig­i­tal trans­for­ma­tion is what makes the coun­try one to watch out for.” Ac­tive in­vest­ments

Last year, the travel tech­nol­ogy provider in­cor­po­rated Nav­i­taire as a low-cost car­rier plat­form into its IT so­lu­tions port­fo­lio while al­ready boast­ing of a for­mi­da­ble pres­ence in the air­lines sec­tor. Pozo in­forms that Amadeus has also been investing in air­port IT and is ac­tively build­ing plat­forms, prop­erty man­age­ment sys­tems to be pre­cise, for ho­tels as well, which is one of its lat­est ven­tures. In­ter­Con­ti­nen­tal Hos­pi­tal­ity Group is cur­rently one of the big­gest hos­pi­tal­ity play­ers that Amadeus has got­ten on board. He com­ments, “We see op­por­tu­ni­ties to in­vest and grow not only from our own ba­sis but also to ac­quire com­pa­nies which are al­ready well po­si­tioned. These el­e­ments def­i­nitely help us con­tinue to con­nect the travel ecosys­tem by pro­vid­ing ef­fi­cient tech­nol­ogy.” Amadeus Next, a pro­gramme that sup­ports tech start-ups is also some­thing the com­pany sees big po­ten­tial in, he adds. Aid­ing fu­ture strate­gies

To aid fu­ture in­vest­ments in a rapidly chang­ing sec­tor, Amadeus has re­leased a white pa­per termed On­line Travel 2020 that maps trends based on sce­nario plan­ning and paints a pic­ture of what the fu­ture may hold for OTA cus­tomers. It high­lights four trends – mega on­line travel re­tail­ers, mo­bile travel re­tail­ers, travel mar­ket­place and dig­i­tal tour op­er­a­tors. With India con­tain­ing a large num­ber of tra­di­tional tour op­er­a­tors, dig­i­tal tour op­er­a­tors — a merger of tra­di­tional tour op­er­a­tors and OTAs to form the ul­ti­mate travel seller, is per­haps the most rel­e­vant trend the in­dus­try will see down the line. Se­bastien Giber­gues, Head of Leisure & On­line Travel, Amadeus IT Group, says, “Dig­i­tal tour op­er­a­tors will be an in­flu­en­tial as­pect in travel sell­ing be­cause it pro­vides a good mix of both hu­man and dig­i­tal in­ter­ac­tion. This will, in turn, lead to more per­son­alised ser­vices as well as the emer­gence of un­con­ven­tional travel stores to en­able travel agents by com­bin­ing phys­i­cal, dig­i­tal and hu­man as­pects.”

Se­bastien Giber­gues Head of Leisure & On­line Travel Amadeus IT Group

Al­bert Pozo Pres­i­dent

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