Sail­ing through rough wa­ters

TravTalk - India - - IATOTALK -

Break­ing the cy­cle of mo­not­o­nous back-to­back sight­see­ing itin­er­ar­ies, the present­day In­dian has by and large, evolved from a tourist to a trav­eller. Cu­rios­ity, so­cial me­dia and an in­creas­ing dis­pos­able in­come have all con­trib­uted to the grow­ing num­ber of In­di­ans who travel be­yond the coun­try but what is in­ter­est­ing is the choice of des­ti­na­tion. Places like Croa­tia, Bul­garia and Hun­gary that were prac­ti­cally un­heard of to the av­er­age In­dian have be­come the talk of the town while Viet­nam, Cam­bo­dia and In­done­sia have fig­ured as some of the pop­u­lar short-haul des­ti­na­tions. The change in choice and mind-set has re­sulted in In­dia be­com­ing a sought-af­ter mar­ket for out­bound travel with new na­tional tourism of­fices ei­ther set­ting up new branches or ex­pand­ing their net­work. This goes hand-in-hand for air travel as sev­eral in­ter­na­tional air­lines foray into the In­dian skies. How­ever, the re­cent poli­cies are a blow for out­bound and tour op­er­a­tors ex­pect a dip in busi­ness. But with in­creas­ing FIT num­bers and ac­ces­si­bil­ity of in­for­ma­tion through tech­nol­ogy, the seg­ment might just hold its ground.

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