Frank­furt eyes travel trade

With an in­creased mar­ket­ing bud­get for the In­dia mar­ket, Frank­furt Tourist Congress Board is tar­get­ing the travel trade through trade shows and ex­hi­bi­tions.

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In 2016, up to Novem­ber, ap­prox­i­mately 90,000 In­dian overnights were recorded in Frank­furt while the des­ti­na­tion also wit­nessed a fair share of day trip­pers, in­formed Dr. An­nette Biener, Man­agerChina, In­dia, South Korea, Aus­tria, South-Eastern Eu­rope, Rus­sia and Tur­key, Frank­furt Tourist Congress Board. “We would like to in­crease the num­ber of In­di­ans vis­it­ing Frank­furt as the dy­nam­ics of the mar­ket is very pos­i­tive, al­most 17+ per cent, which shows that there is high traf­fic that can be ex­pected from the In­dian mar­ket to Frank­furt,” she says.

Biener fur­ther points out that the av­er­age du­ra­tion of stay of an In­dian guest in Frank­furt is 1.7 days which is usu­ally a day trip or clubbed with other des­ti­na­tions. Last year, Frank­furt saw leisure and MICE trav­ellers along with trade fair at­ten­dees. Out of these segments the per­cent­age share of MICE and trade fair at­ten­dees was higher, adds Biener.

For 2017 and 2018, the tourist board is of­fer­ing a va­ri­ety of tourism prod­ucts in­clud­ing his­tory, cul­ture, nightlife, cruis­ing and end­less op­tions for In­dian cui­sine. “We have re­stored the old city cen­tre as it was like be­fore World War II and this can be vis­ited by the end of this year. By next year we will also open doors to a Ger­man Ro­man­tic Mu­seum which can be vis­ited by In­dian trav­ellers dur­ing the Valen­tine's week or oth­er­wise,” says Biener.

Speak­ing about their plans for the In­dia mar­ket, Biener elab­o­rates that they are closely work­ing with var­i­ous travel agen­cies, plan­ning their fam trips to Frank­furt, at­tend­ing many travel trade shows like OTM, con­duct­ing sales vis­its and also in­ter­act­ing with the whole­salers in the tourism in­dus­try. “We are in­creas­ing our mar­ket­ing and pro­mo­tional bud­gets in 2017 for the In­dian mar­ket. We have part­nered with a PR agency in hopes to tap into the mar­ket bet­ter. Frank­furt Tourist Congress Board also has a ded­i­cated con­ven­tions depart­ment that caters to all MICE en­quires,” adds Biener.

By next year we will open doors to a Ger­man Ro­man­tic Mu­seum which can be vis­ited dur­ing the Valen­tine's week or oth­er­wise

An­nette Biener Man­ager-China, In­dia, South Korea, Aus­tria, South-Eastern Eu­rope, Rus­sia and Tur­key

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