23% jump in In­dian ar­rivals

The coun­try also recored an in­crease of 30 per cent in overnights, re­veals Christine Mukharji, Mar­ket­ing Man­ager, Aus­trian Na­tional Tourism Of­fice.

TravTalk - India - - NTO -

Tourism to Aus­tria from In­dia sur­passed all pre­vi­ous num­bers in 2016. An ec­static Mukharji said, “Last year was our best year over­all ever since we set up our of­fice here in In­dia. We had an in­crease of 30 per cent in overnights, and in ar­rivals we had 23 per cent jump. It was re­ally a fan­tas­tic year for us.”

Aus­trian Na­tional Tourism Of­fice is leav­ing no stone un­turned to pro­mote the des­ti­na­tion to boost the num­bers fur­ther in 2017. Mukharji re­vealed, “We are do­ing our an­nual road­show for the trade and our me­dia event in Fe­bru­ary. There will also be a gala event in Mum­bai. We have also done a new event re­cently for the Swarovski Crys­tal World, for which we tied up with de­signer Man­ish Arora. Swarovski has three big stores in Aus­tria, and Man­ish Arora is go­ing to do spe­cial in­stal­la­tions at all three of them.”

While agree­ing that travel agents are im­por­tant for them, Christine said that to­day Aus­tria is so well-known and pop­u­lar that peo­ple club it with Bu­dapest and Prague be­cause of good flight con­nec­tions. “Plus, we are very le­nient in is­su­ing the visa. The visa-is­su­ing process is go­ing quite smoothly. We have 17 visa cen­tres all over In­dia, and peo­ple have opened up to Aus­tria and have taken to ev­ery­thing there, in­clud­ing sports. Ski­ing is be­com­ing very pop­u­lar in Aus­tria in sum­mers. Thus, I have lots of re­quire­ments for ski­ing, cy­cling, as well as for hik­ing.”

Mukharji claimed that MICE is im­por­tant for them and hence they have a good un­der­stand­ing with the em­bassy for visa fa­cil­i­ta­tion of such groups. “We are giv­ing them pri­or­ity. Vi­enna is a per­fect MICE des­ti­na­tion and most of the com­pa­nies pre­fer to club their MICE visit with one night in Prague for the nightlife,” she in­formed.

We have 17 visa cen­tres all over In­dia, and peo­ple have opened up to Aus­tria and have taken to ev­ery­thing there, in­clud­ing sports

Sum­ming up their strat­egy, Mukharji said, “We just want to show­case Aus­tria as a whole, where peo­ple, in one week or 10 days can ex­pe­ri­ence boats, cul­ture and our hos­pi­tal­ity, which is our USP and that’s what we are go­ing to fo­cus on now.”

Christine Mukharji Mar­ket­ing Man­ager

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.