Busi­ness as [email protected] in­ter­na­tional marts?

TravTalk - India - - GUEST COLUMN -

The grow­ing pres­ence of the In­dian con­tin­gent at ITB Ber­lin is surely a great way to stress on the im­por­tance of events and marts such as these to make your pres­ence felt on a global plat­form. How­ever, there are some who ar­gue that these events are merely a brand build­ing ex­er­cise and procur­ing busi­ness or crack­ing deals are not the main­stay at such a fo­rum. While the ones en­dors­ing this line of thought are grow­ing in num­ber, there are still some who be­lieve that if meet­ings are pre-fixed and one is well pre­pared, these events can be the step­ping stone to crack­ing deals and forg­ing new re­la­tion­ships with clients while strength­en­ing the al­ready es­tab­lished ones. While most peo­ple are di­vided on what such events mean for them and their line of busi­ness, most of them unan­i­mously voice the fact that if In­dia is show­cas­ing on a global plat­form, there needs to be suf­fi­cient mar­ket­ing of Brand In­dia and the Min­istry needs to take steps to ed­u­cate more travel agents and in­tro­duce new and niche prod­ucts to pro­mote In­dia in the for­eign mar­ket.

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