Business as usual@ international marts?

The growing presence of the Indian contingent at ITB Berlin is surely a great way to stress on the importance of events and marts such as these to make your presence felt on a global platform. However, there are some who argue that these events are merely a brand building exercise and procuring business or cracking deals are not the mainstay at such a forum. While the ones endorsing this line of thought are growing in number, there are still some who believe that if meetings are pre-fixed and one is well prepared, these events can be the stepping stone to cracking deals and forging new relationships with clients while strengthening the already established ones. While most people are divided on what such events mean for them and their line of business, most of them unanimously voice the fact that if India is showcasing on a global platform, there needs to be sufficient marketing of Brand India and the Ministry needs to take steps to educate more travel agents and introduce new and niche products to promote India in the foreign market.