Mak­ing foray into the Baltic

Shivan­tika Bon Voy­age, a des­ti­na­tion man­age­ment com­pany cater­ing to the Baltic coun­tries in In­dia, is ready to roll out its pan-In­dian mar­ket­ing plan for 2017 and is of­fer­ing se­ries group de­par­tures for June 2017.

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Shivan­tika Bon Voy­age, a one-year-old com­pany, has re­ceived a heart­en­ing re­sponse from the in­dus­try, in­forms, Naveen Na­har, CEO, Shivan­tika Bon Voy­age. “The first year of op­er­a­tions had been en­cour­ag­ing enough for us to take a de­ci­sion of ex­pand­ing our­selves and ven­tur­ing into a DMC.”

Na­har claims that his com­pany is the first des­ti­na­tion man­age­ment com­pany of the Baltic coun­tries in In­dia. He says, “Our USP un­like many other DMCs is that we have our own of­fices at the base coun­tries which are Es­to­nia, Latvia, and Lithua­nia. Our re­spec­tive of­fices pro­vide us with back-end sup­port in terms of ground level con­tract­ing, prod­uct de­sign­ing and also sup­port us with oper­a­tional man­age­ment. They pri­mar­ily cater to all out­bound traf­fic gen­er­ated from In­dia.” Na­har ex­plains that the com­pany is tar­get­ing the out­bound MICE seg­ment in 2017. Shivan­tika Bon Voy­age will be of­fer­ing se­ries group de­par­tures for June 2017 with break­fast and din­ner and will as­sist its clients for FIT move­ment for the Baltic re­gion.

The com­pany is de­ploy­ing ag­gres­sive mar­ket­ing cam­paigns and show­cas­ing its prod­ucts at ma­jor travel trade shows and ex­hi­bi­tion to get the word out about its of­fer­ings. “We have al­ready be­gun ex­e­cut­ing our pro­mo­tional plans for 2017. We ex­hib­ited at trade fairs like SATTE and OTM. We are also look­ing at exclusive plat­forms which of­fer MICE ex­hi­bi­tions and meet­ings. We are also mar­ket­ing through travel trade pub­li­ca­tions in In­dia. Our next fi­nan­cial year’s elab­o­ra­tive ad­ver­tis­ing cam­paign is ready for pan-In­dia launch and we are also look­ing at dig­i­tal mar­ket­ing as pro­mo­tional plat­forms,” says Na­har.

We will be of­fer­ing se­ries group de­par­tures for June 2017 with break­fast and din­ner and will as­sist its clients for FIT move­ment for the Baltic re­gion

Naveen Na­har CEO Shivan­tika Bon Voy­age

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