Making foray into the Baltic
Shivantika Bon Voyage, a destination management company catering to the Baltic countries in India, is ready to roll out its pan-Indian marketing plan for 2017 and is offering series group departures for June 2017.
Shivantika Bon Voyage, a one-year-old company, has received a heartening response from the industry, informs, Naveen Nahar, CEO, Shivantika Bon Voyage. “The first year of operations had been encouraging enough for us to take a decision of expanding ourselves and venturing into a DMC.”
Nahar claims that his company is the first destination management company of the Baltic countries in India. He says, “Our USP unlike many other DMCs is that we have our own offices at the base countries which are Estonia, Latvia, and Lithuania. Our respective offices provide us with back-end support in terms of ground level contracting, product designing and also support us with operational management. They primarily cater to all outbound traffic generated from India.” Nahar explains that the company is targeting the outbound MICE segment in 2017. Shivantika Bon Voyage will be offering series group departures for June 2017 with breakfast and dinner and will assist its clients for FIT movement for the Baltic region.
The company is deploying aggressive marketing campaigns and showcasing its products at major travel trade shows and exhibition to get the word out about its offerings. “We have already begun executing our promotional plans for 2017. We exhibited at trade fairs like SATTE and OTM. We are also looking at exclusive platforms which offer MICE exhibitions and meetings. We are also marketing through travel trade publications in India. Our next financial year’s elaborative advertising campaign is ready for pan-India launch and we are also looking at digital marketing as promotional platforms,” says Nahar.
We will be offering series group departures for June 2017 with breakfast and dinner and will assist its clients for FIT movement for the Baltic region