Rail Europe re­lies heav­ily on trade

TravTalk - India - - NEWS -

Eu­rail sells tickets through five dis­trib­u­tors one of which is Rail Europe. Ac­cord­ing to Si­mone Ruf, Deputy CCO & VP Mar­ket­ing and Busi­ness Devel­op­ment, Rail Europe, al­most 85-90 per cent of sales for Rail Europe takes place through the trade chan­nels and its GSAs. “This is why we will con­tinue to in­vest in the travel trade in In­dia, which is an im­por­tant mar­ket for us. Trade will con­tinue to be our pri­mary fo­cus and we will per­sis­tently sup­port and train them,” she says.

For this year, Rail Europe will have some new high-speed lines open­ing up, in­clud­ing the Paris-Bordeaux line that will save an hour. This will be launched on July 7, 2017, but sales will start from March 15, 2017. The rail com­pany is think­ing of co-pro­mot­ing this along with Atout France of­fice in In­dia. “We work quiet a bit with both France and Switzer­land tourism boards in In­dia and both con­tinue to be very pop­u­lar, along with Lon­don, Italy and Spain,” Ruf adds.

How­ever, it has no plans to ex­pand its dis­tri­bu­tion net­work which stands at 10 GSAs In­dia-wide to­day. “We be­lieve we al­ready get busi­ness from smaller towns through the metro GSAs. Ot­tila will go live in Indore from March 2017. We also have a web­site and we have agents all the way from Guwa­hati to Harid­war,” she says.

Si­mone Ruf Deputy CCO & VP Mar­ket­ing and Busi­ness Devel­op­ment, Rail Europe

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