Lanka to host PATA sum­mit

Be­ing held from May 18-21, 2017, the PATA An­nual Sum­mit will ad­dress dis­rup­tion, in­no­va­tion and trans­for­ma­tion through a no­table line-up of in­dus­try stal­warts.

TravTalk - India - - AGENTS -

Pa­cific Asia Travel As­so­ci­a­tion (PATA) is all geared up for the up­com­ing An­nual Sum­mit sched­uled to be held in Jetwing Blue in Ne­gombo, Sri Lanka. The three-day pro­gramme will gather the crème de la crème of the tourism in­dus­try along with an in­spir­ing speaker line-up who will ad­dress cur­rent key is­sues in the travel and tourism in­dus­try.

So far, pan­el­lists with the likes of Dr. Taleb Ri­fai, Sec­re­tary Gen­eral, World Tourism Or­gan­i­sa­tion (UNWTO); Thao Nguyen, Head of Strate­gic Part­ner­ships, APAC, Airbnb; Vi­jay Poonoosamy, Vice Pres­i­dent, In­ter­na­tional Af­fairs, Of­fice of the Pres­i­dent & CEO, Eti­had Air­ways; Erick Stephens, Chief Tech­nol­ogy Of­fi­cer-APAC, Mi­crosoft; Hi­ran Cooray, Chair­man, Jetwing Ho­tels; Lawrence Leong, For­mer As­sis­tant Chief Ex­ec­u­tive (In­ter­na­tional Group), Sin­ga­pore Tourism Board; Sarah Mathews, Head of Des­ti­na­tion Mar­ket­ing APAC, TripAd­vi­sor, among many oth­ers will take the stage. Top­ics such as ‘Man­ag­ing Dis­rup­tion through In­no­va­tion’, ‘The Trans­for­ma­tion of Mar­ket­ing’, ‘Re­search In­no­va­tion’, ‘Dis­rupt­ing the Travel In­dus­try’, etc. will be ex­plored.

“We are ex­cited to as­sem­ble such an im­pres­sive line-up of speak­ers for the PATA An­nual Sum­mit. These speak­ers rep­re­sent com­pa­nies that have been in the fore­front of dis­rupt­ing, in­no­vat­ing and trans­form­ing the global travel and tourism in­dus­try,” said Dr. Mario Hardy, CEO, PATA. “This is the perfect op­por­tu­nity for all in­dus­try stake­hold­ers to stay abreast of the rapid changes that are tak­ing place in to­day’s ever evolv­ing land­scape.”

This is the perfect op­por­tu­nity for all in­dus­try stake­hold­ers to stay abreast of the rapid changes that are tak­ing place in to­day’s ever evolv­ing land­scape

Un­der the theme ‘Dis­rup­tion. In­no­va­tion. Trans­for­ma­tion: The Fu­ture of Tourism’, the event also fea­tures a half-day UNWTO/PATA Min­is­te­rial De­bate where in­dus­try lead­ers and govern­ment rep­re­sen­ta­tives will dis­cuss ’The Shift to Recog­nised Sus­tain­abil­ity Lead­er­ship’ and ‘The Shar­ing Econ­omy in Travel and Tourism’.

Dr. Mario Hardy CEO PATA

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