TCEB launches incentive campaign

The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with Visa International (Thailand) Company Limited, Tourism Authority of Thailand (TAT), Thai Airways, Thai Smile Airways Company Limited, and Department of International Trade Promotion, Ministry of Commerce, has launched the Spice Up Thailand 2017 campaign for the fourth consecutive year. The campaign offers special privileges for MICE travellers, such as 10 per cent hotel discounts, 50 per cent discounts for car rentals and airport transfers, Bt500 cash h coupons for shopping, ng, 25 per cent restaurant urant discounts, disd and 50 per cent off golf course green een fees. In 2017, the Spice Up Thailand Cam- paign is working in alliance with registered organizations with more than 60 exhibitions in total.

Noppa ra t Maythaveekulchai, President, TCEB, said, “Promoting MICE-related business through adopting an online market marketing strategy has been a signi significant tool applied by TCEB, aimed to boost the domesticdom and international marketma of MICE travellers. ler This will drive the growth of Thailand’s MICE industry, while also supporting the overall economic growth of the country.” TCEB has developed the Spice Up Thailand campaign together with five partners in order to promote and create awareness of the MICE industry overseas, as well as delivering a first-class experience to MICE travellers.