The millennial is king
Arevered species these days, this member of Generation Y is gaining popularity by the nanosecond. They are the influenced as well as the influencers. They are part of the focus group and the target audience. This anomaly of a category, millennials are the precious batch of our successors that will have it all. The world is being designed as per their needs and wants. Any and all service providers, whether it is an airline, a tour operator or an OTA, are tailoring their interface to accommodate them. But one thing that runs common through them, and this is a pattern that cannot be ignored, is technology.
The only way to get the attention of the hallowed millennial is by being technologysavvy. The more seamless and more adept your technology offering is, the more popular you are. This is because, as a senior airline official recently pointed out, they prefer zero human interaction. A lot more has been said to define them and their behavior as consumers. So if you are looking to innovate and evolve but don’t know where to start from, all you need to do is study them and you’ll find your way.