The mil­len­nial is king

TravTalk - India - - GUEST COLUMN -

Arevered species these days, this mem­ber of Gen­er­a­tion Y is gain­ing pop­u­lar­ity by the nanosec­ond. They are the in­flu­enced as well as the in­flu­encers. They are part of the fo­cus group and the tar­get au­di­ence. This anom­aly of a cat­e­gory, mil­len­ni­als are the pre­cious batch of our suc­ces­sors that will have it all. The world is be­ing de­signed as per their needs and wants. Any and all ser­vice providers, whether it is an air­line, a tour op­er­a­tor or an OTA, are tai­lor­ing their in­ter­face to ac­com­mo­date them. But one thing that runs com­mon through them, and this is a pat­tern that can­not be ig­nored, is tech­nol­ogy.

The only way to get the at­ten­tion of the hal­lowed mil­len­nial is by be­ing tech­nol­o­gysavvy. The more seam­less and more adept your tech­nol­ogy of­fer­ing is, the more pop­u­lar you are. This is be­cause, as a se­nior air­line of­fi­cial re­cently pointed out, they pre­fer zero hu­man in­ter­ac­tion. A lot more has been said to de­fine them and their be­hav­ior as con­sumers. So if you are look­ing to in­no­vate and evolve but don’t know where to start from, all you need to do is study them and you’ll find your way.

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