Anantya targets Oz, Germany markets
Anantya Resorts has witnessed a surge in wellness tourism from Germany, Australia and the UK.
Anantya Resorts, located in Travancore on the banks of Chittar Lake, sets the ideal tone for a relaxing getaway. Acres of rubber plantation envelope the retreat which boasts of different types of villas along with a spa called Astitva that brings the ancient art of Ayurveda to the forefront. The property provides authentic Ayurvedic services with the Pankajakasthuri Group that runs the Pankajakasthuri Ayurvedic College and Hospital and is a renowned name in the field.
Anantya's popularity as a destination resort has been growing year after year. Lavanya Ramachandran, Director, Anantya Resorts, says while the property is popular among domestic travellers, an increase in wellness tourists is expected this summer. “We are making a big push towards expanding into the health and wellness market,” she says. “Guests from various countries like Germany, UK, and Australia are looking to experience holistic wellness and so, we are gearing up towards a busy inbound season. We are expecting a bigger movement from the Australian market this year for Anantya's yoga retreats and guests from Germany for Ayurveda. Anantya has also teamed up with premier yoga providers to conduct 200-hour internationally certified yoga teacher training programs.” Sattvic diet is also available for guests who want to indulge in the Ayurvedic experience all the way.
The resort’s serene ambience has also made it a favourite among honeymooners and nuptials and Ramachandran informs of several customised facilities that are on offer to make the experience even more personalised. She explains, “Several couples from South Africa and Canada are looking at Anantya for destination weddings. Honeymooners can cosy up on a romantic getaway in Anantya's private pool villa, and enjoy private candlelit dinners amidst a fitting setting. Guests who like the outdoors enjoy the hiking and cycling trails within the rubber plantation.“