Etihad, Jet Airways sign agreement with Maharashtra

Etihad Airways and strategic partner Jet Airways have signed an agreement with the Government of Maharashtra to promote tourism. The partnership will enable both airlines to capitalise on their links with Maharashtra and propel domestic and international arrivals into the state capital Mumbai and beyond. It is the first time an Indian state has signed a tourism collaboration agreement with the airline sector.

Maharashtra Chief Minister Devendra Fadnavis presided over the signing of the MoU in Mumbai. Under the agreement, the three entities will pool marketing resources to participate in travel-trade events in key markets such as the UK and the UAE; jointly promote ‘Destination Maharashtra’ through advertising campaigns; and organise inbound familiarisation trips for travel agents.

Collectively, the two airlines operate five flights a day between Abu Dhabi and Mumbai. In addition, Jet Airways flies daily between Maharashtra’s second largest city of Pune and Abu Dhabi.