Wendy Wu woos In­di­ans to SEA

Wendy Wu Tours, a US-based tour op­er­a­tor, is now for­ay­ing into the In­dian out­bound tourism mar­ket with Hol­i­days on Tracks, their re­cently ap­pointed In­dia rep­re­sen­ta­tive.

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Hol­i­days on Tracks, an ex­clu­sive B2B travel mar­ket­ing and sales or­gan­i­sa­tion, has been ap­pointed as the ex­clu­sive in-mar­ket In­dia rep­re­sen­ta­tive for Wendy Wu Tours in or­der to tap into the ever grow­ing In­dian out­bound tourism to South East Asian des­ti­na­tions, China and Ja­pan.

The com­pany will be re­spon­si­ble for cre­at­ing mar­ket aware­ness, ed­u­cat­ing agents and han­dling reser­va­tions for Wendy Wu Tours. Les­lie Pe­den, Pres­i­dent, Wendy Wu Tours, ex­pressed de­light upon the new ap­point­ment that will al­low them to tap into the sig­nif­i­cant de­mand for travel to the re­gion. He says, “Hol­i­days on Tracks can in­tro­duce Wendy Wu Tours’ es­corted groups and pri­vate tours as well as cus­tom itin­er­ar­ies to the In­dian mar­ket. With their unique ex­pe­ri­ence, strong trade re­la­tion­ships and proven track record of suc­cess in launch­ing new in­ter­na­tional prod­ucts for In­dia, we are con­fi­dent that Hol­i­days on Tracks will spring­board and ac­cel­er­ate our en­try into the In­dian out­bound mar­ket to Asia.”

Ashish Saran, Di­rec­tor and Founder, Hol­i­days on Tracks, ex­plains that Wendy Wu Tours offers all in­clu­sive tours and the price in­cludes ev­ery­thing from ho­tels, tours, trans­fers, meals and all lo­cal en­try fees and taxes ex­cept gra­tu­ities. He feels that the unique feature of the com­pany is that it offers group de­par­tures as well as FIT tours to the trav­ellers to the pop­u­lar and un­ex­plored des­ti­na­tions in the re­gion as well like Viet­nam, South Korea, Myan­mar, etc. The com­pany will fo­cus on sell­ing fully in­clu­sive land-only pack­ages through their net­work of In­dian travel agen­cies whilst cre­at­ing the op­por­tu­nity for the agents to add the air com­po­nent. He says, “There is a ma­jor chunk of agents, es­pe­cially in Tier-II and Tier-III cities look­ing at newer des­ti­na­tions and newer prod­uct for­mats and this op­por­tu­nity will reach out to them and give them a brand to as­so­ciate with, cre­at­ing a unique dis­tinc­tion for them in their mar­kets. We will cre­ate Ex­clu­sive Re­gional Agency Part­ners and pro­vide them all the tools en­abling them to pro­mote Wendy Wu Tours through their re­spec­tive mar­ket places. Ed­u­ca­tion, sales based in­cen­tives and back of­fice sup­port is crit­i­cal for any new prod­uct to be ac­cepted and to pro­duce the de­sired re­sults.”

Saran fur­ther feels that cur­rently there is very lit­tle busi­ness which is mapped from In­dia and the com­pany is look­ing for­ward to some early suc­cesses through its agency net­work.

Ashish Saran Di­rec­tor & Founder Hol­i­day on Tracks

Les­lie Pe­den Pres­i­dent Wendy Wu Tours

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