A-ROSA in India with STIC Travel Group
A-ROSA River Cruises has partnered with STIC Travel Group in order to introduce sailings to Eastern Europe and promote its various itineraries in the Indian market.
A-ROSA offers premium experience of Eastern Europe on a river cruise. As a 4-star Plus river cruise, AROSA caters to the premium segment of travellers. “We are very excited about our new partnership with STIC Travel Group and the possibility to show the Indian travel market a new way of exploring Europe. STIC Travel Group’s extensive B2B network of partners across the country will allow us to capitalise on their knowledge of the market and promote the product better,” says Darren
Caldwell, Sales Manager-International and Coordinator International Standards, A-ROSA Flussschiff GmbH.
He feels that with any new product it is always difficult to gauge exactly what the resonance in the market place will be but the company is confident that the products that it offers will soon find an avid following in India. “We prefer to work with partners who are not just trying to find any product to sell, but to find the right product for the market. This combined with STIC Travel Group’s experience in the Indian market, offices and sales presence in all the major cities of India, make them the ideal partner,” he adds.
Danube is A-ROSA’s most popular itinerary which offers an experience of Eastern Europe. The five-nights sailing and seven-nights sailing covers popular cities like Vienna, Budapest and Bratislava. Excursions are not included which allows flexibility to the guests during land visits. The river cruise offers a high standard of service, buffet-style restaurants which include alcoholic and nonalcoholic drinks. Vegetarian meals are also available onboard. Caldwell claims that A-ROSA caters to families better than any other cruise line and children aged 15 and younger travel for free.
He points out that the prices offered to the travellers are approximately 50 per cent lower than cruise rates offered by other luxury river cruises which are already active in the Indian market. “Depending on the cruise and time of year, the rates begin at about € 115 per person per night. Given the fact that the cabin, transportation to the next city and all meals and drinks are included, the price is reasonable and young children on board do not cost anything at all,” he says.
STIC Travel Group’s experience in the Indian market make them the ideal partner