Asian travellers love to explore

Touted as the world’s largest travel market, Asia Pacific will account for 42% of global air traffic in two decades. It is imperative to analyse the type of travellers that Asians are, in order to enhance their travel experience and help businesses evolve

- will reveal their needs and aspirations. This knowledge presents opportunities to be more relevant, travellers feel travel is no longer a - hind travel, it is important to review how the traveller types differ from one another to keep re-adjusting and evolving with today’s travellers.

Mapping out these polarisa traveller types, with the largest proportion of Asian travellers falling into the Explorer type.