Badung Tourism picks In­dia rep

The Badung Tourism Pro­mo­tions Board, In­done­sia, has trained its eyes on In­dia for this. The ap­point­ment of an In­dia rep­re­sen­ta­tive shows its com­mit­ment to the mar­ket.

TravTalk - India - - NEWS - HAZEL JAIN

The Badung Re­gency of Bali in In­done­sia has in­creased its fo­cus on In­dia and will be putting in ex­tra ef­forts to de­velop it as a big­ger source mar­ket than it al­ready is. The re­gion was the high­light of the In­done­sian In­dia Sales Mis­sion 2017 that kick-started in Mum­bai re­cently with sell­ers only from Badung par­tic­i­pat­ing in it. Sell­ers from the rest of In­done­sia joined in for the rest of the five cities: Ahmed­abad, Pune, Ben­galuru, Coim­bat­ore and Chandi­garh.

Apart from par­tic­i­pat­ing in the sales mis­sion, the Badung Re­gency has also ap­pointed an In­dia rep­re­sen­ta­tive – New Delhi-based Air Guru Travel So­lu­tions – to pro­mote the desti­na­tion. Dhi­raj Ku­mar, Man­ag­ing Di­rec­tor, Air Guru Travel So­lu­tions, is now an ‘Hon­orary Rep­re­sen­ta­tive for Badung Re­gency Bali’ ap­pointed by BPPD Badung Tourism Pro­mo­tions Board, In­done­sia. He says, “We will con­duct desti­na­tion up­dates, reg­u­lar train­ing for lo­cal travel agents and other pro­mo­tional ac­tiv­i­ties in key cities. We have signed a 3-year con­tract ef­fec­tive July 31, 2017.” The agenda of this sales mis­sion, as un­der­lined by Vin­sen­sius Je­madu, Di­rec­tor, Asia Pa­cific Tourism Pro­mo­tions, Min­istry of Tourism, Repub­lic of In­done­sia, who was lead­ing the In­done­sian del­e­ga­tion, was to de­velop 10 more ‘Balis’ with the idea of pro­mot­ing newer des­ti­na­tions in In­done­sia for In­dian trav­ellers. “We are try­ing to push Bali as the hub from where trav­ellers can visit other des­ti­na­tions. We have etched out three key pil­lars as our strat­egy. One is to go dig­i­tal to dis­sem­i­nate in­for­ma­tion about In­done­sia. Two is to de­velop qual­ity home­s­tays as it is quicker than build­ing ho­tels, and three, to push air con­nec­tiv­ity be­tween In­dia and In­done­sia,” he says. Je­madu adds that they aim to wel­come 500,000 In­dian tourists this year, which would mean a 20 per cent growth for them.

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