28% more In­di­ans visit Fiji

Fiji Tourism has recorded 28 per cent in­crease in In­dian ar­rivals to Fiji in the first 6 months of 2017, re­veals Matthew Stoeckel, Chief Ex­ec­u­tive Of­fi­cer, Tourism Fiji.

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Tourism Fiji con­ducted a six city road­show in In­dia re­cently. Matthew Stoeckel says, “The at­ten­dance has been re­ally strong. The qual­ity of travel agents turn­ing up for the road­show has been great and we are get­ting good feed­back about the prod­ucts and the po­ten­tial of the In­dian mar­ket.”

Stoeckel claims that they are ded­i­cated to make the In­dia mar­ket work. “It’s a mar­ket we see huge po­ten­tial in largely due to Fiji’s ap­peal of pris­tine en­vi­ron­ment, lux­ury re­sorts, and a plethora of ac­tiv­i­ties that can be un­der­taken. Also, it’s never been eas­ier to travel to Fiji from In­dia. Now, there is in­creased con­nec­tiv­ity with our na­tional car­rier’s twice weekly ser­vice via Sin­ga­pore, as well as re­cent code share with Jet Air­ways to con­nect Sin­ga­pore with three cities in In­dia – Chen­nai, Delhi and Mum­bai,” claims Stoeckel. For him, In­dia is a grow­ing mar­ket. “In the last five years, we have seen the num­bers go up by 20 per cent year on year. In the first half of 2017, the num­bers have in­creased to 28 per cent as com­pared to the same pe­riod last year. We ex­pect this to ac­cel­er­ate even fur­ther with a whole range of con­sumer ac­tiv­i­ties that we are do­ing in the mar­ket. One of the big ini­tia­tives is the trav­el­ogue, which we have done with In­dian ac­tress Ileana D’Cruz, that will be a part of our mar­ket­ing cam­paign as well,” he adds. Vai­jayan­thi Kari, Coun­try Head, Tourism Fiji, says that apart from the road­show and con­sumer ac­tiv­i­ties, they also did front­line train­ing to fo­cus on the Tier-II and TierIII mar­kets in In­dia. “We did our front­line train­ing with Fiji Air­ways and Rosie Hol­i­days in Hy­der­abad, Chen­nai and Ben­galuru. We did an­other round of train­ing with Sin­ga­pore Air­lines in Nag­pur, Jaipur, Luc­know, Ahmed­abad, Bar­oda, Ja­land­har and Delhi. Through such train­ing ac­tiv­i­ties, we are cre­at­ing aware­ness about Fiji, and talk­ing to agents about the kind of of­fer­ings we have,” Kari con­cludes.

Matthew Stoeckel Tourism Fiji

Vai­jayan­thi Kari Coun­try Head Tourism Fiji

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