Promotions on platforms such as Facebook, Instagram, LinkedIn or Twitter get an audience far bigger than any footfall at an exhibition

are otherwise very difficult to connect to. Promotions on platforms such as Facebook, Instagram, LinkedIn or Twitter get an audience far bigger than any footfall at an exhibition. The best part is the amount of information that can be passed on. There are unending and unlimited platforms that catch on to the information updated, and the odds of the same resulting in sales are very high.” She adds that this marketing tool is different from the traditional ones. “Social media has changed the way we market. Paper presentations and brochures are a passé now. Blogs or update shares are the new brochures for any product. With these, we are able to circulate updates to a wider community,” she reveals.