Serena Hotels unravels India plan
Rosemary Mugambi, Regional Sales & Marketing Director, Serena Hotels, shares that signing Nijhawan Group as their representative would help create visibility in and boost sales from India.
Serena Hotels is a premier hotel group with 25 properties, including city hotels (members of the Leading Hotels of the World); Safari lodges in key safari locations like Kenya and Tanzania; as well as beach resorts and intimate safari camps. “We have properties in Kenya, Tanzania, Uganda, Rwanda and Mozambique. We offer authentic ‘African Experience’, with mighty game drives, where guests can go out at night to see the wildlife, nature walks and an opportunity to interact with the local people by learning cooking or other activities,” says Rosemary Mugambi, Regional Sales & Marketing Director, Serena Hotels. Mugambi was in India recently for a roadshow, where she noted that Indians consider Kenya and Tanzania as ideal safari destinations. “We are excited about the interest of Indians in African Safaris. I have been having engagements with travel agents in Mumbai and Delhi. We at Serena Hotels offer quality product in terms of facilities, services and experience. We have properties at some of the most stunning locations around the world. Knowing that the Indian traveller is particular about cuisine, especially Indian food, we make sure that we meet the specific culinary requirements of the Indian traveller. Another new experience that we want to bring to the Indian market is destination weddings as we can see an increased interest in that,” adds Mugambi.
To better reach the India market, Serena Hotels has now signed Nijhawan Group as its sales and marketing representative in India. “We have recently taken on board the Nijhawan group, which shows the keenness that Serena Hotels has in growing the Indian market in East Africa. We greatly value the experience of Nijhawan Group in the hospitality and trade industry in India. We know that owing to this association, we’d be able to bring Africa closer to the Indian traveller and we are really looking forward to a very successful relationship,” says Mugambi.
While a project in India is not on the cards right now, Mugambi doesn’t deny a possibility in the future. “We have properties in Africa as well Asia, including Pakistan, Afghanistan and Tajikistan. In view of the company strategy to continue being impactful in the economies of third world countries, we will continue to look for expansion possibilities in Africa as well as in Asia,” she concluded.
We offer authentic ‘African Experience’, with mighty game drives, where guests can go out at night to see the wildlife, nature walks and an opportunity to interact with the local people by learning cooking or other activities