Ser­ena Ho­tels un­rav­els In­dia plan

Rose­mary Mugambi, Re­gional Sales & Mar­ket­ing Di­rec­tor, Ser­ena Ho­tels, shares that sign­ing Ni­jhawan Group as their rep­re­sen­ta­tive would help cre­ate vis­i­bil­ity in and boost sales from In­dia.

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Ser­ena Ho­tels is a premier ho­tel group with 25 prop­er­ties, in­clud­ing city ho­tels (mem­bers of the Lead­ing Ho­tels of the World); Sa­fari lodges in key sa­fari lo­ca­tions like Kenya and Tan­za­nia; as well as beach re­sorts and in­ti­mate sa­fari camps. “We have prop­er­ties in Kenya, Tan­za­nia, Uganda, Rwanda and Mozam­bique. We of­fer au­then­tic ‘African Ex­pe­ri­ence’, with mighty game drives, where guests can go out at night to see the wildlife, na­ture walks and an op­por­tu­nity to in­ter­act with the lo­cal peo­ple by learn­ing cook­ing or other ac­tiv­i­ties,” says Rose­mary Mugambi, Re­gional Sales & Mar­ket­ing Di­rec­tor, Ser­ena Ho­tels. Mugambi was in In­dia re­cently for a road­show, where she noted that In­di­ans con­sider Kenya and Tan­za­nia as ideal sa­fari des­ti­na­tions. “We are ex­cited about the in­ter­est of In­di­ans in African Sa­faris. I have been hav­ing en­gage­ments with travel agents in Mum­bai and Delhi. We at Ser­ena Ho­tels of­fer qual­ity prod­uct in terms of fa­cil­i­ties, ser­vices and ex­pe­ri­ence. We have prop­er­ties at some of the most stun­ning lo­ca­tions around the world. Know­ing that the In­dian trav­eller is par­tic­u­lar about cui­sine, es­pe­cially In­dian food, we make sure that we meet the spe­cific culi­nary re­quire­ments of the In­dian trav­eller. An­other new ex­pe­ri­ence that we want to bring to the In­dian mar­ket is des­ti­na­tion wed­dings as we can see an in­creased in­ter­est in that,” adds Mugambi.

To bet­ter reach the In­dia mar­ket, Ser­ena Ho­tels has now signed Ni­jhawan Group as its sales and mar­ket­ing rep­re­sen­ta­tive in In­dia. “We have re­cently taken on board the Ni­jhawan group, which shows the keen­ness that Ser­ena Ho­tels has in grow­ing the In­dian mar­ket in East Africa. We greatly value the ex­pe­ri­ence of Ni­jhawan Group in the hos­pi­tal­ity and trade in­dus­try in In­dia. We know that ow­ing to this as­so­ci­a­tion, we’d be able to bring Africa closer to the In­dian trav­eller and we are re­ally look­ing for­ward to a very suc­cess­ful re­la­tion­ship,” says Mugambi.

While a project in In­dia is not on the cards right now, Mugambi doesn’t deny a pos­si­bil­ity in the fu­ture. “We have prop­er­ties in Africa as well Asia, in­clud­ing Pak­istan, Afghanista­n and Ta­jik­istan. In view of the com­pany strat­egy to con­tinue be­ing im­pact­ful in the economies of third world coun­tries, we will con­tinue to look for ex­pan­sion pos­si­bil­i­ties in Africa as well as in Asia,” she con­cluded.

We of­fer au­then­tic ‘African Ex­pe­ri­ence’, with mighty game drives, where guests can go out at night to see the wildlife, na­ture walks and an op­por­tu­nity to in­ter­act with the lo­cal peo­ple by learn­ing cook­ing or other ac­tiv­i­ties

Rose­mary Mugambi

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