Spotlight on Digital Influencers
Scheduled to take place on Day 1 of WTM London 2017, Digital Influencers’ Speed Networking 2017 will be the biggest one yet, with an increased focus on YouTubers and Instagrammers.
This year’s Digital Influencers’ Speed Networking will be the biggest yet, with 120 digital influencers taking part, and an increased focus on YouTubers and Instagrammers. WTM Portfolio Press and PR Manager, Paul Nelson, said, “The number of digital influencers attending WTM London has increased dramatically over the past few years, as their power and influence continue to grow stronger especially in the travel industry. ”
Last year’s event saw 400 exhibitor personnel discuss business opportunities with 110 bloggers. The event launched in 2014 with 70 bloggers and expanded to 100 in 2015, and will see 120 digital influencers in 2017. The fourth edition of the 90-minute session will see participants partake in quick-fire business meeting with exhibitors interested in increasing their media exposure. Meanwhile, WTM London has announced Italy as its Premier Partner for this year’s edition through which the deal will provide widespread media coverage, offer maximum support to tourism industry, and highlight Italy’s diverse range of holidays. The Italian National Tourist Board will have two main stands at WTM London (EU2000, EU2070) and will share its exhibition space with around 230 Italian travel trade partners, including regional tourism bodies, hotels, travel agencies, resorts and operators.