An ‘Alliance’ with trade
Zia Siddiqui, Managing Director, Alliance Hotels and Resorts, wants to make his brand a prominent one in the market while staying ahead of stiff competition.
QP about Alliance Hotels
Alliance Hotels & Resorts (AHR) is a pioneer in establishing the concept of hospitality marketing franchise company in India in early 2000. The major focus of the AHR is to give marketing and management support services to mid priced stand alone hotels and resorts as well as regional hotel chains.
QWhat would be the AHR comes under the mid-priced hotels segment. Its high operational standards result in excellent guest experience and ensure a prompt response to the supplier.
QH ahead or deal with
Owing to our excellent guest experience and valuefor-money hospitality, AHR boasts of repeat clientele and retains MICE business year-on-year.
In view of the growing market competition, currently AHR’s major focus is on digital marketing, social media marketing and of course traditional marketing.
AHR is a very tradefriendly hotel chain. We participate in various travel marts and roadshows. Regular sales blitz, updating AHR development from time to time, hosting Fam tours and always seeking feedback from travel agents for betterment is the most suited way to know the upcoming trends and requirement within the trade.
All AHR Hotels have witnessed 27 per cent growth in 201617 over 2015-16. AHR has plans for growth in 2017-18 by adding 20 hotels and at least 3-4 owned resorts
QW All AHR Hotels have witnessed 27 per cent growth in 2016-17 over 2015-16. AHR has plans for growth in 201718 by adding 20 hotels and at least 3-4 owned resorts.
Zia Siddiqui Managing Director Alliance Hotels and Resorts