An ‘Al­liance’ with trade

Zia Sid­diqui, Man­ag­ing Di­rec­tor, Al­liance Ho­tels and Re­sorts, wants to make his brand a prom­i­nent one in the mar­ket while stay­ing ahead of stiff com­pe­ti­tion.

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QP about Al­liance Ho­tels

Al­liance Ho­tels & Re­sorts (AHR) is a pi­o­neer in es­tab­lish­ing the con­cept of hos­pi­tal­ity mar­ket­ing fran­chise com­pany in In­dia in early 2000. The ma­jor fo­cus of the AHR is to give mar­ket­ing and man­age­ment sup­port ser­vices to mid priced stand alone ho­tels and re­sorts as well as re­gional ho­tel chains.

QWhat would be the AHR comes un­der the mid-priced ho­tels seg­ment. Its high op­er­a­tional stan­dards re­sult in ex­cel­lent guest ex­pe­ri­ence and en­sure a prompt re­sponse to the sup­plier.

QH ahead or deal with

Ow­ing to our ex­cel­lent guest ex­pe­ri­ence and val­ue­for-money hos­pi­tal­ity, AHR boasts of re­peat clien­tele and re­tains MICE busi­ness year-on-year.

QW

In view of the grow­ing mar­ket com­pe­ti­tion, cur­rently AHR’s ma­jor fo­cus is on dig­i­tal mar­ket­ing, so­cial me­dia mar­ket­ing and of course tra­di­tional mar­ket­ing.

Q

AHR is a very trade­friendly ho­tel chain. We par­tic­i­pate in var­i­ous travel marts and road­shows. Reg­u­lar sales blitz, up­dat­ing AHR de­vel­op­ment from time to time, host­ing Fam tours and al­ways seek­ing feed­back from travel agents for bet­ter­ment is the most suited way to know the up­com­ing trends and re­quire­ment within the trade.

All AHR Ho­tels have wit­nessed 27 per cent growth in 201617 over 2015-16. AHR has plans for growth in 2017-18 by adding 20 ho­tels and at least 3-4 owned re­sorts

QW All AHR Ho­tels have wit­nessed 27 per cent growth in 2016-17 over 2015-16. AHR has plans for growth in 201718 by adding 20 ho­tels and at least 3-4 owned re­sorts.

Zia Sid­diqui Man­ag­ing Di­rec­tor Al­liance Ho­tels and Re­sorts

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