Ex­pe­ri­ence Rameswaram with Hy­att

Al­though re­cently opened, on April 27, 2017, Hy­att Place Rameswaram has rapidly gained recog­ni­tion in the In­dian as well as over­seas mar­ket be­cause of its in­ter­na­tional-stan­dard prop­erty and ameni­ties. It now aims to be pop­u­lar amongst the MICE play­ers as

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Be­ing the only in­ter­na­tional prop­erty in the city of Rameswaram, Hy­att Place is of­fer­ing the best of global com­fort as well as lo­cal ex­pe­ri­ence of the des­ti­na­tion. “Hy­att Place Rameswaram of­fers 101 spa­cious guest rooms and suites, with all the state-of-the-art ameni­ties, in­clud­ing a swim­ming pool, multi-cui­sine restau­rants, a gym and 2700 sq ft of flex­i­ble, high-tech meet­ing/func­tion space,” says Deepak Sharma, Di­rec­tor of Sales, Hy­att Place Rameswaram.

Sharma in­sists that they do not have any com­pe­ti­tion in Rameswaram. “We are the only renowned brand presently avail­able in the city, rest are stand-alone ho­tels, which we do not con­sider as com­pe­ti­tion. How­ever, the mar­ket con­tin­ues to evolve for Rameswaram as a des­ti­na­tion, which is vis­i­ble with two do­mes­tic flights be­ing added to Madu­rai from Delhi and Mum­bai in the past cou­ple of months. One more do­mes­tic flight and one in­ter­na­tional flight have also been launched on the route, which will start op­er­at­ing from mid-Septem­ber. They will not only bring in more vis­i­tors, but also link the ma­jor cities of In­dia to Madu­rai and Rameswaram,” he as­serts.

To cash-in the most from the grow­ing mar­ket, the prop­erty is mar­ket­ing it­self ex­ten­sively, es­pe­cially on dig­i­tal and so­cial me­dia, and has re­ceived over­whelm­ing recog­ni­tion. Ex­plains Sharma, “Since the in­cep­tion of the ho­tel, we have man­aged to reach out to more than five mil­lion peo­ple through on­line plat­forms in a record time. Quite a few on­line re­ports in­di­cate our reach has moved be­yond the bor­der and has also reached the US, Canada, the UK and rest of Europe.” Sharma fur­ther added that they are cur­rently fo­cus­ing on de­vel­op­ing the un­ex­plored leisure seg­ment of Rameswaram so that the city is not just known for pil­grim­age. They are also work­ing towards cre­at­ing a name for them­selves amidst the MICE sec­tor. “We par­tic­i­pated in GITB, held in Jaipur this year, and have plans to ac­tively par­tic­i­pate in all other travel and tourism trade shows in In­dia and abroad. Also, we have cre­ated a lo­cal itin­er­ary of two nights and three days, es­pe­cially for the MICE seg­ment. It in­cludes tours to key un­ex­plored points as well as mytho­log­i­cal sites in Rameswaram, along with a few wa­ter sports,” he in­forms.

In terms of oc­cu­pancy, the prop­erty has seen month-on-month in­crease of 5 to 7 per cent. “It’s not only the room sales, but our brand recog­ni­tion across nu­mer­ous other cities in In­dia that is work­ing re­ally well for us. We have ex­ten­sive sig­nage and brand­ing done across cities start­ing from Madu­rai, and Chennai to Ahmed­abad, Shirdi, Varanasi and oth­ers, which has brought in un­ex­pect­edly high num­ber of cus­tomers to our prop­erty and in­creased our F&B sales,” Sharma re­veals.

We have cre­ated a lo­cal itin­er­ary of 2 nights and 3 days, es­pe­cially for the MICE seg­ment, in­clud­ing tours to key un­ex­plored points as well as mytho­log­i­cal sites in Rameswaram

Deepak Sharma Di­rec­tor of Sales Hy­att Place Rameswaram

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