Experience Rameswaram with Hyatt
Although recently opened, on April 27, 2017, Hyatt Place Rameswaram has rapidly gained recognition in the Indian as well as overseas market because of its international-standard property and amenities. It now aims to be popular amongst the MICE players as
Being the only international property in the city of Rameswaram, Hyatt Place is offering the best of global comfort as well as local experience of the destination. “Hyatt Place Rameswaram offers 101 spacious guest rooms and suites, with all the state-of-the-art amenities, including a swimming pool, multi-cuisine restaurants, a gym and 2700 sq ft of flexible, high-tech meeting/function space,” says Deepak Sharma, Director of Sales, Hyatt Place Rameswaram.
Sharma insists that they do not have any competition in Rameswaram. “We are the only renowned brand presently available in the city, rest are stand-alone hotels, which we do not consider as competition. However, the market continues to evolve for Rameswaram as a destination, which is visible with two domestic flights being added to Madurai from Delhi and Mumbai in the past couple of months. One more domestic flight and one international flight have also been launched on the route, which will start operating from mid-September. They will not only bring in more visitors, but also link the major cities of India to Madurai and Rameswaram,” he asserts.
To cash-in the most from the growing market, the property is marketing itself extensively, especially on digital and social media, and has received overwhelming recognition. Explains Sharma, “Since the inception of the hotel, we have managed to reach out to more than five million people through online platforms in a record time. Quite a few online reports indicate our reach has moved beyond the border and has also reached the US, Canada, the UK and rest of Europe.” Sharma further added that they are currently focusing on developing the unexplored leisure segment of Rameswaram so that the city is not just known for pilgrimage. They are also working towards creating a name for themselves amidst the MICE sector. “We participated in GITB, held in Jaipur this year, and have plans to actively participate in all other travel and tourism trade shows in India and abroad. Also, we have created a local itinerary of two nights and three days, especially for the MICE segment. It includes tours to key unexplored points as well as mythological sites in Rameswaram, along with a few water sports,” he informs.
In terms of occupancy, the property has seen month-on-month increase of 5 to 7 per cent. “It’s not only the room sales, but our brand recognition across numerous other cities in India that is working really well for us. We have extensive signage and branding done across cities starting from Madurai, and Chennai to Ahmedabad, Shirdi, Varanasi and others, which has brought in unexpectedly high number of customers to our property and increased our F&B sales,” Sharma reveals.
We have created a local itinerary of 2 nights and 3 days, especially for the MICE segment, including tours to key unexplored points as well as mythological sites in Rameswaram
Deepak Sharma Director of Sales Hyatt Place Rameswaram