Enroute to Tiger Routes
Tiger Routes is targeting a 30 per cent y-o-y growth by the end of 2017. The company is undertaking aggressive marketing and promotional activities this year.
Tiger Routes is a niche player, providing a fresh perspective to wildlife and nature travel through responsible tourism, believes Dnyanesh Kale, Co-founder, Tiger Routes. He says, “We focus on the complete experience of the customer by providing high-quality service, diverse product catalogue, with each product comprising of a rich mix of components. We actively engage and invest in local wildlife and community conservation and development.” The company is committed to offer the best nature and wildlife experience, including wildlife safaris, jungle stays, points out Kale.
Tiger Routes had a good business year in the first half of 2017 and the company is keen to do better in the second half as well. “We handled over 4,000 guests out of which 10 per cent were inbound guests. We did over 10 MICE programmes with more than 30 corporate clients. We also increased our network of travel agents by associating with more than 500 new agents in 2017. We are tracking a 30 per cent yearon-year increase in revenue generation, primarily through increased number of guests. We have an increased focus on international customers,” adds Kale.
He informs, “This year our largest market has been from domestic customers. We are focusing heavily on international customers for domestic products as well. In the near future, we also intend to launch international products for both domestic and international customers.”
We have dedicated focus on our agent network in both India as well as the international markets and we actively engage with them
The company has revamped its product catalogue with strong emphasis on customer experience. Tiger Routes aims to offer up-market retail products with great quality of service and affordable pricing point. “We are investing heavily in marketing for the next three years. We have dedicated focus on our agent network in India and international markets, to actively engage with them. We are also investing heavily in a digital marketing strategy by revamping our website and digital marketing plan,” says kale.