Focused promotion is key
MGM Hotels & Resorts is taking a focused approach to promote all its properties, and chart a growth path for the company.
MGM Hotels & Resorts boasts a total of six diverse properties—MGM Beach Resorts, ECR, Muttukad; MGM Vailankanni Residency, Vailankanny; Eastwoods, ECR, Injambakkam; MGM Hi-Way Resorts, Ranipet; MGM Hill Worth Resorts, Coonoor and MGM Mark Whitefield.
“We have strategic brand placement for all our six properties. Each property is strategically positioned on the basis of the location, grade and size. However, we promise customers the best of service and standard with better price,” says A. Laxman, Director, MGM Hotels & Resorts.
“At MGM Vailankanni Residency, we achieved around 148 per cent growth, and at the other properties, we have recorded a growth of around 7080 per cent. In fact, our restaurants at various properties are also showing growth. We have a new multi-cuisine restaurant called Virundu at some of our properties. We are promoting the lawns at MGM Beach Resorts, that can accommodate around 15,000 people and are spread at around 150,000 square feet,” he adds.
They have recently renovated MGM Beach Resorts to fine tune their quality standard. In fact, Laxman claims that their service quality makes them stand apart from the competition. They are heavily marketing the properties through various channels including advertisements, social media presence, sponsoring corporate events. “Our USP is the service standards of the properties, quality and positioning of the brand in the market. We are planning many promotional events in the next nine months, including food festivals, special full moon dinners, digital marketing, discount marketing, joint promotions, loyalty programmes as well as live music programmes,” he informs.
We are promoting the lawns at MGM Beach Resorts, that can accommodate around 15,000 people and are spread at around 150,000 square feet