The domestic wave

Occupancies are getting higher by the day for budget hotels around the country. Even luxury brands are witnessing a demand within the country more than ever before. The ARRs are on a decline at many destinations in order to deal with competition around the country. Even homestays are finding a new found fervour with new age travellers, and are mushrooming in all the states and union territories. The domestic boom is here and it’s here to stay. Be it the corporate, leisure or even the millennial segment, everyone is learning about domestic destinations and is ready to explore new places, cities and experiences within India. And they are all ready to shell out the money it needs. Indians have disposable incomes to travel. However, making sure that it is spent within the country is still a task for the government and the Ministry of Tourism to achieve. The demand is there, the government should now invest in developing destinations and experiences to cater to the domestic segment along with the inbound segment. It’s high time that the industry realises the potential of the domestic market and caters to it with the same zeal.