Tier-II cities big on destination weddings

With each passing year, Indian weddings are getting bigger and better, offering lucrative business opportunity to the players involved, points out Tarakeshwar Singh, Director, Jet Setters. He says, “Giving up the basic traditional look, the Indian weddings are donning a more corporate look, these days. A large part of the business comes from the Tier- II cities in the eastern part of India. Guests from Kolkata look forward to destinations filled with night life and shopping whereas those from Tier- II cities look for themes.” Singh feels that in the destination weddings industry, coordination amongst various stakeholders is a big issue. He feels that in order to grow this segment of travel from East India there is a need to promote Indian destinations that are on a par with any foreign destination. A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. That means a tremendous opportunity for us to capitalise on.” Best Cruise Travel Agent – Gainwell Travel and Leisure