Is In­dia all set to play host to MICE?

The in­dus­try needs to look at why In­dia hasn’t been able to re­verse the MICE traf­fic and bring in more and more events to In­dia. Six stake­hold­ers speak their mind on this is­sue and sug­gest ways to im­prove the same.

TravTalk - India - - QUICKBYTES - HAZEL JAIN

MICE in In­dia is go­ing to be the next big thing as con­ven­tion cen­tres, ex­hi­bi­tion venues and on-ground ex­pos are gen­er­at­ing a high de­gree of re­sponse. Currently, In­dia is ready for MICE at se­lect des­ti­na­tions only. How­ever, for smaller groups of around 250-300, we have ad­e­quate fa­cil­i­ties across the coun­try to suf­fice the ba­sic re­quire­ments. Of course, In­dia lacks world­class fa­cil­ity in terms of space, project fa­cil­i­ties, and lo­gis­tics, etc. Only a few cities have note­wor­thy con­ven­tion fa­cil­i­ties like Hy­der­abad, Ahmed­abad and Greater Noida. A friendly tax struc­ture is key to grow MICE.

In­dia is par­tially ready for MICE. We def­i­nitely see a large num­ber of room nights in big­ger cities to support MICE. How­ever, larger con­ven­tion cen­tres and mar­ket ma­tu­rity in us­age and re­spon­sive­ness on MICE tools for RFP eval­u­a­tion needs im­prove­ment. The min­istry and the gov­ern­ment need to forge joint ven­tures with pri­vate in­vestors to build large con­ven­tions and mar­ket In­dia as a des­ti­na­tion for MICE at global fo­rums.

In­dia is most cer­tainly MICE-ready but con­di­tions do ap­ply - as long as the MICE move­ment is not a large num­ber of peo­ple, within some repet­i­tive cities and in a hand­ful of cities that are well con­nected by air. Th­ese are, how­ever, lim­ited and tech­no­log­i­cal in­fra­struc­ture is yet not state-of-the-art. All in­fras­truc­tural up­grades re­quire huge in­vest­ments with pay­back pe­ri­ods rang­ing be­yond a decade. Hence, cor­po­rate part­ner­ships with gov­ern­ment are the need of the hour. This along with some at­trac­tive in­cen­tives may help the next level of MICE in­fra boom.

In­dia is cer­tainly ready for MICE and some of the major cities have venues to meet the needs like Hy­der­abad, Chen­nai, Ben­galuru, Delhi, Mumbai, Ahmed­abad and Goa. Dur­ing my in­ter­ac­tions with or­gan­is­ers in other coun­tries, one of the major con­cerns is the traf­fic and lo­cal in­fra­struc­ture. The Min­istry of Tourism needs to look at pro­mot­ing th­ese venues, es­pe­cially some of the key cities at MICE fo­rums. In­dia needs to im­prove the in­fra­struc­ture to give a bet­ter ex­pe­ri­ence to del­e­gates. We must in­volve in­dus­try lead­ers to pro­mote In­dia as a MICE des­ti­na­tion.

Yes, In­dia is def­i­nitely ready for MICE! Our ex­cel­lent con­nec­tiv­ity from major in­ter­na­tional hubs, pres­ence of ho­tel brands and un­par­al­leled hospitalit­y makes us a good can­di­date for MICE. But our MICE in­fra­struc­ture has a long way to go if we com­pare it with other con­tenders. In­dia’s lo­ca­tion and con­nec­tiv­ity with all major in­ter­na­tional hubs is our main strength. But lack of op­tions for large venues. The gov­ern­ment needs to cre­ate a MICE-spe­cific cam­paign, ease per­mis­sions to make things eas­ier for or­gan­is­ers and cre­ate con­ven­tion venues which can host big events.

In­dia is MICE-ready in a few met­ros or bou­tique re­sorts in pop­u­lar des­ti­na­tions like Ker­ala and Ra­jasthan. In­dia has the ho­tel in­ven­tory to cater to MICE. How­ever, we lack sound road in­fra­struc­ture and con­nec­tiv­ity in many places that can be con­sid­ered ex­otic or be­spoke be­yond Ra­jasthan and Ker­ala. The Tourism Min­istry along with MoEA and other rel­e­vant min­istries should come to­gether and look at pro­mot­ing each state as a global MICE-friendly des­ti­na­tion with re­spect to the fa­cil­i­ties, beauty and cul­tural her­itage the way Euro­peans mar­ket them­selves, whilst also im­prov­ing con­nec­tiv­ity and road in­fra­struc­ture.

Man­ish Raj Board Mem­ber, Mem­ber­ship Com­mit­tee, The In­fra­struc­ture, Fa­cil­ity, HR & Realty As­so­ci­a­tion (iNFHRA)

Mubashar Ahmed Re­gional Cat­e­gory Man­ager (Travel & Meet­ings Pro­cure­ment), Capgem­ini In­dia

San­deep Ra­makr­ish­nan Di­rec­tor Con­sumer Links Mar­ket­ing

Birju Gariba CEO and Ex­ec­u­tive Di­rec­tor Plat­inum World Group

Rishabh Shah Man­ag­ing Part­ner The Grand Va­ca­tion­ist

Mukesh Makhi­jani Di­rec­tor Stim­u­lus Hospitalit­y

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.