‘Tech’ all the way to WTM
This year, WTM London and Digital Tourism Think Tank (DTTT) will explore a key technology topic, ‘How to Build a Dream Content Team’ during the show slated from November 6-8.
In the last 18 months, many leading destinations and travel players have quickly changed their approach to prioritise strong content marketing so as to gain traction online and engage effectively with potential visitors. Nick Hall, Founder, DTTT, will moderate the session and look to understand how teams are reinventing themselves to be more content ready and how they’re pulling together creative talent, putting an emphasis on editorial workflow to be able to engage wherever and whenever it’s relevant to do so.
Hall explains, “We’ll look at what skills are needed, how long it’s likely to take, what should and shouldn’t be considered in this journey and how a great content team should function on a day-to-day basis.” WTM Portfolio Conference and Seminar Manager, Charlotte Sutton said, “The Digital Tourism Think Tank sessions at WTM have always been an extremely popular choice for delegates, with the hottest trends and leading speakers all sharing their knowledge and best practice.” DTTT will also be running a session on ‘The Era of Intelligent Tech’ in Travel during WTM.
Responsible Tourism leaders
For the first time in 2017, WTM will also host the Responsible Tourism Awards, taking over from responsibletravel.com after 13 successful years. Kumarakom and Village Ways from India are among the 12 finalists announced for these awards. This year, in the International Year of Sustainable Tourism for Development, the Awards have focused on the UN Sustainable Development Goals reflecting the Awards’ position as the leading scheme for responsible tourism in the world. WTM London, Senior Exhibition Director, and fellow judge Simon Press said, “Once again the World Responsible Tourism Awards will be a key part of the opening of World Responsible Tourism Day at WTM London. The stories of the winners and their achievements act as a benchmark and inspiration for what the global travel and tourism industry can achieve in responsible tourism practice.”