TravTalk - India - - NEWS - NISHA VERMA

Wake up to the sound of the ocean just out­side your win­dow in Sri Lanka, gaze at the lone boat in the mid­dle of the sea from a lighthouse while sip­ping your cock­tail in In­done­sia, spend a day with an African tribe, sing your favourite song with lo­cal artists on the streets of Barcelona or stay at a tra­di­tional Ku­maon house amidst the moun­tains in Hi­machal Pradesh.

Ex­pe­ri­ences take you away from the mun­dane, lift the lid off your spir­its and re­vi­talise your mind, body and soul. To­day’s trav­eller re­alises that tick­ing off at­trac­tions on a pre-pre­pared itin­er­ary is not the best way to travel. Ex­pe­ri­enc­ing lo­cal cul­ture, cui­sine and ac­tiv­i­ties is the right way. And it’s not just the mil­len­ni­als who want to travel this way, trav­ellers ir­re­spec­tive of age or gen­der want to travel in their own way, at their own speed and pref­er­ence. In or­der to cater to such a clien­tele, even travel agents and tour op­er­a­tors are be­com­ing itin­er­ary spe­cial­ists.

Th­ese trav­ellers are aware of what they want and are in­creas­ingly search­ing for op­tions on so­cial me­dia plat­forms and travel search en­gines. Tech­nol­ogy com­pa­nies and so­cial me­dia web­sites are also keep­ing a track of a trav­eller’s ac­tiv­i­ties and sug­gest unique re­sults. Th­ese com­pa­nies have ded­i­cated travel de­part­ments meant to get this data and share with travel com­pa­nies for of­fer­ing re­sults and feed well-matched for ev­ery in­di­vid­ual. In a way, th­ese com­pa­nies are also ca­ter­ing to pro­vide the most suit­able ex­pe­ri­ences to their users.

The world of travel is chang­ing and with the tech­nol­ogy boom, ex­pe­ri­en­tial travel is cer­tainly the buzz­word!

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