TravTalk - India

Small destinatio­ns pack a big punch

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India and China are considered booming markets currently, and internatio­nal tourism boards are making sure that they get the share of the pie as well. Indians are travelling to all the major destinatio­ns around the world, and most of the popular countries already have a tourism office in India to take care of promotions, marketing and sales. However, even smaller standalone destinatio­ns, as well as individual regional tourism boards, are making their presence felt in the country. Whether it’s long haul destinatio­ns like Peru or Eastern European countries like Georgia and even Azerbaijan, everyone is meeting the trade, reaching out to the media and making efforts to offer Indians exclusive experience­s that they excel in. Alternativ­ely, these countries fill the gap for travel agents looking for new destinatio­ns to reach out to the well-travelled client, who has already been to the popular tourist destinatio­ns. Another advantage with travelling to such countries is the fact that they offer unique, virgin spots, which suit the seasoned travellers and the millennial­s, who are looking for new experience­s without burning a hole in the pocket.

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