Small destinations pack a big punch
India and China are considered booming markets currently, and international tourism boards are making sure that they get the share of the pie as well. Indians are travelling to all the major destinations around the world, and most of the popular countries already have a tourism office in India to take care of promotions, marketing and sales. However, even smaller standalone destinations, as well as individual regional tourism boards, are making their presence felt in the country. Whether it’s long haul destinations like Peru or Eastern European countries like Georgia and even Azerbaijan, everyone is meeting the trade, reaching out to the media and making efforts to offer Indians exclusive experiences that they excel in. Alternatively, these countries fill the gap for travel agents looking for new destinations to reach out to the well-travelled client, who has already been to the popular tourist destinations. Another advantage with travelling to such countries is the fact that they offer unique, virgin spots, which suit the seasoned travellers and the millennials, who are looking for new experiences without burning a hole in the pocket.