East India - a price sensitive market

The eastern region including the metropolis of Kolkata is a price sensitive market as far as the leisure travel market is concerned and hence, value for money deals and discount offers on holiday packages is a big draw among travellers, explains Debopam Ghosh, Regional Head – East, CentrumDirect. He says, “The lack of connectivity of flights from Kolkata and visa processing which takes place in Delhi and/or Mumbai results in travellers making travel plans well in advance. Also, over the recent years, domestic tourism boards have upped the ante in terms of promotion to attract foreign visitors to their respective states. Some of the prominent tourism boards who stand out are Rajasthan, Kerala and Gujarat. While West Bengal has recently started promotions, there is a lot of scope for 360 degree marketing to attract both foreign and domestic travellers to the state.”