Assam Assa takes lead in the East

The no northeastern region of India has immense resource potential to develop velop tour tourism, feels Debashis Brahma, Director-Sales Director-Sal and Marketing, Holiday Inn, Kolkata Airport. “Assam is the th leading state in terms term of overall all inflow of o tourists, followed by Arunachal Pradesh. W While Sikkim has proved to be a preferred destination among foreign tourists, West Ben Bengal and Odisha have also become key tourist attractions for both domestic and inte international travellers,” says Brahma. He further elaborates that MOT is positioning tioning India in the tourism generating markets as a preferred destination through an int integrated marketing and promotional strategy and a synergised campaign in asso association with the travel trade, state governments and Indian Missions abroad. Bra Brahmam adds, “The cumulative efforts of the centre and state will effectively he help boost tourism in East India.”