ESCAPE THE MUNDANE

Wake up to the sound of the ocean just outside your window in Sri Lanka, gaze at the lone boat in the middle of the sea from a lighthouse while sipping your cocktail in Indonesia, spend a day with an African tribe, sing your favourite song with local artists on the streets of Barcelona or stay at a traditional Kumaon house amidst the mountains in Himachal Pradesh.

Experiences take you away from the mundane, lift the lid off your spirits and revitalise your mind, body and soul. Today’s traveller realises that ticking off attractions on a pre-prepared itinerary is not the best way to travel. Experiencing local culture, cuisine and activities is the right way. And it’s not just the millennials who want to travel this way, travellers irrespective of age or gender want to travel in their own way, at their own speed and preference. In order to cater to such a clientele, even travel agents and tour operators are becoming itinerary specialists.

These travellers are aware of what they want and are increasingly searching for options on social media platforms and travel search engines. Technology companies and social media websites are also keeping a track of a traveller’s activities and suggest unique results. These companies have dedicated travel departments meant to get this data and share with travel companies for offering results and feed well-matched for every individual. In a way, these companies are also catering to provide the most suitable experiences to their users.

The world of travel is changing and with the technology boom, experiential travel is certainly the buzzword!