NE one of MOT’s fo­cus at WTM

World Travel Mar­ket Lon­don, a global event, re­spon­si­ble for re­shap­ing the travel in­dus­try of the world is fi­nally here. Rashmi Verma, Sec­re­tary, Min­istry of Tourism, Govt of In­dia, who will be lead­ing the In­dian con­tin­gent at WTM, tells us how they are ge

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World Travel Mar­ket Lon­don, the lead­ing global event for the travel in­dus­try is in its 37th year and re­mains as prom­i­nent and as op­por­tunis­tic as ever for all the par­tic­i­pat­ing na­tions in­clud­ing In­dia. The three-day mega event will bring to­gether al­most 5000 ex­hibit­ing des­ti­na­tions, tech­nol­ogy and pri­vate sec­tor com­pa­nies to find and net­work with nearly 51,000 travel pro­fes­sion­als, key in­dus­try buy­ers, jour­nal­ists, dig­i­tal in­flu­encers, stu­dents and tourism min­is­ters. Given the event’s pro­por­tion and propo­si­tion, In­dia has al­ways looked to put their best foot for­ward to at­tract big­ger tourist num­bers into the coun­try. This year, lead­ing In­dia’s del­e­ga­tion at the World Travel Mar­ket Lon­don will be Rashmi Verma, Sec­re­tary, Min­istry of Tourism, Gov­ern­ment of In­dia, who will be ac­com­pa­nied by Meenakshi Sharma, Ad­di­tional Di­rec­tor Gen­eral, amongst other min­istry of­fi­cials. The In­dian del­e­ga­tion will also boast of a huge par­tic­i­pa­tion from the in­dus­try and the state gov­ern­ments to give a greater im­pe­tus to tourism in the coun­try. Speak­ing about the fo­cus ar­eas for the del­e­ga­tion, Verma said, “This time the nu­cleus will be sus­tain­able tourism and we will be show­cas­ing niche prod­ucts to our key and emerg­ing mar­kets. While UK and other Euro­pean coun­tries have al­ways been an ex­tremely im­por­tant source mar­ket for us, the fact that WTM Lon­don will en­sure par­tic­i­pa­tion from all over the world, makes it a very key ac­tiv­ity for us.”

In recog­ni­tion of the pre­sented plat­form, In­dia has al­ways seen a strong rep­re­sen­ta­tion of state gov­ern­ments and in­dus­try rep­re­sen­ta­tives not just un­der the In­cred­i­ble In­dia pav­il­ion of the Min­istry of Tourism, but also in their own might in the form of in­de­pen­dent pavil­ions. Elab­o­rat­ing on the ef­forts in place to fur­ther sub­stan­ti­ate In­dia’s po­si­tion in the global mar­ket as a des­ti­na­tion of choice amongst in­ter­na­tional trav­ellers, she fur­ther added “This year, we will be host­ing an In­dia evening, and this will help give a greater per­spec­tive into In­dia to the world rep­re­sen­ta­tions who will be present at WTM. Apart from this there is go­ing to be a sep­a­rate North East evening as well, which will fo­cus on ful­fill­ing the tourism po­ten­tial in the re­gion by giv­ing it the ad­ver­tise­ment it needs at the global level.”

The Min­istry will also play host to all the key tour op­er­a­tors and me­dia rep­re­sen­ta­tives that it has called upon to show­case some of the new ini­tia­tives of the gov­ern­ment of In­dia in the tourism sec­tor and also in the North East sec­tor. Through th­ese di­rect in­ter­ac­tions with the global travel fra­ter­nity and me­dia, the min­istry is hop­ing to achieve a lot of mileage and in­ter­est into In­dia as a des­ti­na­tion.

Post WTM Lon­don, the Min­istry of Tourism will also be con­duct­ing road­shows in key mar­kets like Europe and Canada along with emerg­ing mar­kets like Rus­sia and Ja­pan. The road­shows will com­mence from the end of Novem­ber and will span across till March 2018.

Rashmi Verma Sec­re­tary Min­istry of Tourism, Govt of In­dia

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