The WTM call
Abig contingent from India led by Rashmi Verma, Secretary, Ministry of Tourism, Govt of India, is heading to London, for the much-awaited World Travel Market. UK is the biggest market for India inbound, and hence WTM holds a special place for inbound tour operators. In fact, last year, India was the premium partner at the event and had a plethora of presentations to showcase at the event. With the new Incredible India 2.0 campaign and a fresh website, India is all geared up to welcome more tourists. The inbound operators are also looking forward for the same to attract business. However, there are challenges that they are facing currently, the most crucial one being the new GST regime, which has now made packages more costly, especially when it is compared to other neighbouring countries. Infrastructure, monument fee and upkeep are other issues, but the ministry is taking them up in a big way and we can expect better days to come for this sector. With more and new tourism products being developed in India, the future of Indian tourism would only shine and we hope that it happens sooner.