MICE rules the roost
The year 2017 has been a taxing year for the hospitality industry with major blows like demonetisation, followed by liquor ban and GST as the final one. However, the industry still managed to stay afloat with some hotels recording profits in the last quarter. While many attribute this on their relationships with the guests as well as the service, a lot of credit does go to the corporate and MICE sector. In fact, Indian MICE and wedding business is not only keeping the domestic hotels afloat but also catching the fancy of hotels and destinations internationally. Brands known in the country as well as new names are entering the Indian market to woo not only FITs and family business, but also to get a chunk of the big MICE pie that India is currently offering. In fact, they are adopting marketing techniques, including Fam trips for corporates, networking and educational sessions for them. From what is projected, Indian MICE is only going to get bigger with more multinational companies and industry giving way to more jobs in the country.