MICE rules the roost

TravTalk - India - - STATISTICS -

The year 2017 has been a tax­ing year for the hos­pi­tal­ity in­dus­try with ma­jor blows like de­mon­eti­sa­tion, fol­lowed by liquor ban and GST as the fi­nal one. How­ever, the in­dus­try still man­aged to stay afloat with some ho­tels record­ing prof­its in the last quar­ter. While many at­tribute this on their re­la­tion­ships with the guests as well as the ser­vice, a lot of credit does go to the cor­po­rate and MICE sec­tor. In fact, In­dian MICE and wed­ding busi­ness is not only keep­ing the do­mes­tic ho­tels afloat but also catch­ing the fancy of ho­tels and des­ti­na­tions in­ter­na­tion­ally. Brands known in the coun­try as well as new names are en­ter­ing the In­dian mar­ket to woo not only FITs and fam­ily busi­ness, but also to get a chunk of the big MICE pie that In­dia is cur­rently of­fer­ing. In fact, they are adopt­ing mar­ket­ing tech­niques, in­clud­ing Fam trips for cor­po­rates, net­work­ing and ed­u­ca­tional ses­sions for them. From what is pro­jected, In­dian MICE is only go­ing to get big­ger with more multi­na­tional com­pa­nies and in­dus­try giv­ing way to more jobs in the coun­try.

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