In­dia tourism fest takes cen­tre stage

In a span of just 20 days, Pary­atan Parv or The Great In­dian Tourism Fes­ti­val en­vis­aged a greater sense of na­tional pride amongst the masses. Through this ini­tia­tive, the Min­istry of Tourism, in col­lab­o­ra­tion with key min­istries, cel­e­brated all that makes

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In line with the vi­sion of Prime Min­is­ter Naren­dra Modi, the Min­istry of Tourism, Gov­ern­ment of In­dia, un­der­took the big­gest na­tion­wide ini­tia­tive from Oc­to­ber 5-25, 2017, termed ‘Pary­atan Parv’, to fos­ter the prin­ci­ple of ‘Tourism for All’ whilst cel­e­brat­ing In­dia, in all its colours, cul­tures and mag­na­nim­ity.

Marked with grandeur and cel­e­bra­tory ac­tiv­i­ties across the coun­try, Pary­atan Parv has made great in­roads into en­sur­ing a swifter, steeper rise of the coun­try’s tourism sec­tor. In­au­gu­rated at Hu­mayun’s Tomb on Oc­to­ber 5 by Dr. Ma­hesh Sharma, Min­is­ter of State (In­de­pen­dent Charge) for Cul­ture and Min­is­ter of State for En­vi­ron­ment, For­est & Cli­mate Change, the Parv cul­mi­nated with a three-day-long grand fi­nale at New Delhi from Oc­to­ber 23-25, which in­cluded per­for­mances by dif­fer­ent state troops and craft and food fairs from dif­fer­ent re­gions across In­dia. The three chief com­po­nents of the Parv were ‘Dekho Apna Desh’, ‘Tourism for All’ and ‘Tourism and Gov­er­nance’, all of which equally prop­a­gated a holis­tic and ro­bust in­dus­try with greater con­tri­bu­tion to the GDP of In­dia.

Look­ing back at the first-of-its-kind ini­tia­tive, K.J. Alphons, Min­is­ter of State (In­de­pen­dent Charge) Tourism, Gov­ern­ment of In­dia, said, “We had over 1100 events spread across the coun­try that saw tremen­dous par­tic­i­pa­tion from schools, col­leges, in­sti­tu­tions and ev­ery cit­i­zen of the coun­try across all states and union ter­ri­to­ries. Our aim was to show­case and cel­e­brate In­dia – its cul­ture, tra­di­tions, mu­sic, dance and cul­ture, and to cul­ti­vate self­dis­cov­ery and pride amongst the peo­ple to­wards our great coun­try.” Another key com­po­nent of the Parv was the in­au­gu­ra­tion of the ‘Adopt a Her­itage’ cam­paign wherein the pri­vate sec­tor will be handed the charge of tak­ing care of civic ameni­ties in and around our her­itage mon­u­ments.

Mu­sic shows and per­for­mances on week­ends near mon­u­ments was another new el­e­ment added by this ini­tia­tive, which the min­istry plans to take to the next level by con­duct­ing such shows on week­days as well in times to come.

Alphons fur­ther added, “We are proud to have suc­cess­fully ex­e­cuted such an ini­tia­tive in a short time and to have achieved over­whelm­ing turnouts at all events un­der the Pary­atan Parv ban­ner. We hope to con­tinue th­ese cel­e­bra­tions ev­ery year and en­deav­our to have more such fes­ti­vals through­out the coun­try.” In wake of the grow­ing re­al­i­sa­tion and cho­rus for tourism to be­come the key driver of the In­dian econ­omy in the near fu­ture, this ini­tia­tive by the Min­istry of Tourism en­sured that the spot­light was given to the coun­try’s myr­iad of­fer­ings as a des­ti­na­tion, not just to the do­mes­tic trav­eller but also to the global trav­eller.

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