Dig­i­tal date for In­cred­i­ble In­dia

KJ Alphons, Min­is­ter of State (IC) for Tourism, In­dia, launched the In­cred­i­ble In­dia dig­i­tal cal­en­dar in New Delhi re­cently. The Na­tional Tourism Pol­icy and the In­cred­i­ble In­dia 2.0 web­site is ex­pected shortly.

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Sum­mon­ing dis­cern­ing trav­ellers from across the world to visit In­dia in 2018, the Tourism Min­is­ter un­veiled the In­cred­i­ble In­dia desk, wall and dig­i­tal cal­en­dars. The In­cred­i­ble In­dia dig­i­tal cal­en­dar ap­pli­ca­tion en­ables users to know about the events and fes­ti­vals hap­pen­ing in In­dia on the go. It can also be used as a per­sonal plan­ner. The dig­i­tal cal­en­dar can be down­loaded on An­droid and iOS plat­forms. Each leaf of In­cred­i­ble In­dia wall cal­en­dar 2018 has been crafted us­ing il­lu­mi­nat­ing paints that would glow in the dark, show­cas­ing 12 mon­u­ments in­clud­ing the Taj Ma­hal, In­dia Gate and Char Mi­nar at night. The desk cal­en­dar pro­files 12 dif­fer­ent kinds of trav­ellers and sug­gests the ap­pro­pri­ate des­ti­na­tions for them, high­light­ing var­i­ous In­dian land­scapes from all re­gions.

In­dia’s for­eign tourist ar­rivals in 2017 have been 15.2 per cent more than last year, while the global tourism in­dus­try has been grow­ing at 3.9 per cent, Alphons said, adding that in 2018, the tourism min­istry would like to sus­tain and in­crease the growth in FTAs by 25 to 30 per cent.

Giv­ing a low-down on the Min­istry’s plans for the year, Alphons said, “In 2018, we ex­pect the whole world to come and see In­dia. Our new tourism pol­icy should be on the anvil soon enough. The In­cred­i­ble In­dia 2.0 is go­ing to be launched this year and the web­site will be launched soon. Spe­cial tourism zones will be set up. We also had a meet­ing on the Bud­dhist cir­cuits and how we should cre­ate in­fra­struc­ture at these cen­tres to get more tourists.”

On launch­ing a dig­i­tal cal­en­dar for the first time, Alphons said, “The dig­i­tal cal­en­dar will be a very dy­namic one where you will get up­dated pic­tures ev­ery day. We want to keep up with tech­nol­ogy and thought to do some­thing very in­no­va­tive. There­fore, for the first time in the wall cal­en­dar, we are show­ing In­dia at night. You get a feel of the mon­u­ment un­der moon­light. Pho­to­graphs have been en­hanced us­ing ra­dium ink.”

In 2018, the tourism min­istry would like to sus­tain and in­crease the growth in FTAs by 25 to 30 per cent

KJ Alphons Min­is­ter of State (IC) for Tourism, Gov­ern­ment of In­dia

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