Ears & eyes wide open to In­dian needs

As SWISS com­pletes a decade of op­er­a­tions on the Delhi–Zurich route, Pau­rus Nekoo, GM Sales–In­dia, Lufthansa Group, says In­dia is a key mar­ket for SWISS and they con­tin­u­ously in­no­vate to en­hance travel ex­pe­ri­ence.

TravTalk - India - - AVIATION - PE­DEN DOMA BHUTIA

Swiss In­ter­na­tional Air Lines (SWISS), part of the Lufthansa Group, cel­e­brated 10 years of op­er­a­tions on the Delhi–Zurich route by host­ing a spe­cial walk ti­tled ‘The Delhi Se­duc­tress” fea­tur­ing Mehrauli Arche­o­log­i­cal Park. The walk ex­plored the by-lanes of Mehrauli, its multi-faceted his­tory and ar­chi­tec­ture through vis­its to mau­soleums, step wells as well as sev­eral other struc­tures mod­i­fied dur­ing its his­tory. SWISS and ex­perts from Dar­wesh – a travel and cul­ture stu­dio jointly led the event.

While such an oc­ca­sion nor­mally calls for an in­vi­ta­tion at a five-star ho­tel over lunch or din­ner, SWISS de­cided to do it dif­fer­ently and Pau­rus Nekoo, Gen­eral Man­ager Sales, In­dia, Lufthansa Group, on be­half of SWISS ex­plains why, “We are proud to add an­other mile­stone to our his­tory with In­dia. As an air­line deeply rooted in tra­di­tion and cul­ture, we are de­lighted to cel­e­brate this oc­ca­sion with a unique ac­tiv­ity that pays trib­ute to Delhi’s rich cul­tural her­itage. This is our way of show­ing our deep en­gage­ment with the peo­ple of Delhi by ap­pre­ci­at­ing their cul­ture and his­tory.”

Talk­ing about the change in the In­dian avi­a­tion sce­nario, he says, “Avi­a­tion, as far as in­ter­na­tional travel is con­cerned, is grow­ing yearon-year and one sees a huge growth from In­dia. To­day, glob­ally, there are very few mar­kets that are grow­ing, but In­dia’s avi­a­tion sec­tor shows an ex­po­nen­tial growth and there are many car­ri­ers com­ing in ev­ery year, still, there’s enough busi­ness for all of us.”

It is this growth in the avi­a­tion sec­tor that has pro­pelled In­dia as a key mar­ket for many car­ri­ers. As Nekoo ex­plains, “In­dia is a key mar­ket for SWISS and over the years, we have con­stantly in­no­vated to el­e­vate travel ex­pe­ri­ence for pas­sen­gers to and from In­dia. From spe­cial meals, In­dian flight at­ten­dants to Bol­ly­wood movies on­board, we are com­mit­ted to deepen our con­nect with our cus­tomers by ex­tend­ing the very best of Swiss warmth and hos­pi­tal­ity on­board.”

This grad­ual rise in the im­por­tance of the In­dian mar­ket is what pushes the group to con­stantly evolve its prod­uct of­fer­ings. “When we talk about SWISS we talk about the Lufthansa Group, we in­tro­duced Brus­sels Air­lines in 2017, in the Mum­bai-Brus­sels route, we got the A350s, so, the very first A350 that Lufthansa had was on the Delhi–Mu­nich route, we also had A350 in the Mum­baiMu­nich route. What we have no­ticed is that the In­dian trav­eller is will­ing to pay a lit­tle more for com­fort, re­li­a­bil­ity and con­nec­tiv­ity and that’s what SWISS in­ter­na­tional Air­lines along with Lufthansa and Brus­sels of­fer.”

Proud of the fact that he has an ex­cel­lent team to back him, Nekoo says the legacy of the Lufthansa group is a very strong fac­tor that adds to their suc­cess. “From a sales per­spec­tive, the most im­por­tant thing is that I lead a very strong sales force which is very well known, re­spected and ac­cepted by the travel agents fra­ter­nity and cor­po­rate cus­tomers. So, we al­ready have a huge base when it comes to our FIT cus­tomers as well as busi­ness trav­ellers and we have the whole travel agent com­mu­nity, so, when we launch a new air­line our past legacy makes us take this new one also for­ward and make it a suc­cess.”

Add to the legacy, the air­line also has part­ner­ships to en­sure en­hanced con­nec­tiv­ity. Ask him if part­ner­ships or joint ven­tures are the fu­ture for the avi­a­tion in­dus­try and Nekoo con­curs, “Part­ner­ships and joint ven­tures are def­i­nitely favourable. For Lufthasa group when it comes to North Amer­ica we have the At­lantic joint ven­ture with United Air­lines and Air Canada which means that the pas­sen­ger pays one fare and on that fare he can use any of these five air­lines. He can go out­bound on one air­line and re­turn on the other and the same is the case with our cor­po­rate of­fers.”

As an air­line deeply rooted in tra­di­tion and cul­ture, we are de­lighted to cel­e­brate this oc­ca­sion with a unique ac­tiv­ity that pays trib­ute to Delhi’s rich cul­tural her­itage. This is our way of show­ing our deep en­gage­ment with the peo­ple of Delhi by ap­pre­ci­at­ing their cul­ture and his­tory. Pau­rus Nekoo Gen­eral Man­ager Sales–In­dia Lufthansa Group

Not just part­ner­ships, the Lufthansa Group has also been at the fore­front of un­bundling and Nekoo says the beauty about un­bundling is that the pas­sen­gers pay for what they want and what they don’t want. “There are cer­tain things that a pas­sen­ger needs at least on a long haul, but beyond that he/she may not be too picky about oth­ers, whereas some may want to pay ex­tra for more legroom, lounge ac­cess or to carry ex­tra bag­gage. This fur­ther fu­els sales for air­lines,” he says.

As Nekoo con­cludes on a happy note, “The year 2017 has been a su­per year and a record year for us.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.