ITB to set a new trend in Ber­lin

ITB is or­gan­is­ing an open­ing event which, for the first time, is set to leave a zero-car­bon foot­print, thereby set­ting an im­por­tant trend.

TravTalk - India - - BULLETIN -

The show’s man­age­ment ex­pects around 10,000 ex­hibitors and or­gan­i­sa­tions from over 180 coun­tries and some 110,000 trade visi­tors to at­tend the 26 halls on the Ber­lin Ex­hi­bi­tion Grounds. The fo­cus is on Meck­len­burg-Vor­pom­mern, the part­ner re­gion of the show. The Baltic Sea coast is one of Ger­many’s lead­ing hol­i­day des­ti­na­tions and is the first fed­eral state to oc­cupy the role as part­ner re­gion of ITB Ber­lin. Over the five days of the show, the Ger­man fed­eral state will be ex­hibit­ing its wide range of tourism prod­ucts.

There is a boom in top­i­cal seg­ments like lux­ury travel, ad­ven­ture tourism, med­i­cal tourism, and sus­tain­able travel. For the same, ITB Ber­lin has cre­ated a new plat­form for net­work­ing ex­clu­sively with a se­lected group of ex­hibitors at Ora­nia Ber­lin, a new Bou­tique Ho­tel. Ex­hibitors will be able to meet lead­ing buy­ers from the global lux­ury travel mar­ket.

“The out­stand­ing num­ber of book­ings this year once again un­der­lines ITB Ber­lin’s role as a driv­ing force and the event mir­ror­ing the global tourism in­dus­try. Par­tic­u­larly in an age of po­lit­i­cal un­rest, over­tourism and the on­go­ing dig­i­tal trans­for­ma­tion, the in­dus­try faces new chal­lenges. Against this back­drop, the world’s lead­ing travel trade show has be­come im­por­tant for ex­hibitors and trade visi­tors as a net­work­ing plat­form and re­li­able in­di­ca­tor of the economy”, said David Ruetz, Head of ITB Ber­lin.

ITB Ber­lin will col­lab­o­rate with Loop, a unique trade show for lux­ury prod­ucts. To­gether with a net­work of ex­clu­sive ex­hibitors, Loop will be the place to head for buy­ers of lux­ury prod­ucts. The eTravel Start-up Day will pro­vide newly formed com­pa­nies with a plat­form, as well as the Spe­cial Hos­pi­tal­ity Tech Fo­rum as a new fea­ture at the eTravel Lab. Fo­cus are revo­lu­tion­ary ways of trav­el­ling in the fu­ture, among them driver­less cabs and hy­per­loops which soon will com­pletely change the face of trans­port. In ad­di­tion, a close look at dig­i­tal­i­sa­tion and ar­ti­fi­cial in­tel­li­gence and their po­ten­tial im­pact on travel in the fu­ture will be taken. Another topic which the con­ven­tion will fo­cus on is Over­tourism. In re­cent times, rapid growth in tourism has be­gun to stretch ac­com­mo­da­tion and hos­pi­tal­ity lim­its, par­tic­u­larly in ma­jor cities. As a re­sult, the in­dus­try needs to find so­lu­tions for the fu­ture and min­imise the ef­fects on the en­vi­ron­ment.

The out­stand­ing num­ber of book­ings this year un­der­lines ITB Ber­lin’s role as a driv­ing force in global tourism in­dus­try

ITB Ber­lin 2018 will take place from March 7-11, whose open­ing event is set to leave a zero car­bon foot­print for the first time, thereby, set­ting an im­por­tant trend. The ITB Ber­lin Con­ven­tion will be held from March 7-10.

David Ruetz Head of ITB Ber­lin

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