ITB to set a new trend in Berlin
ITB is organising an opening event which, for the first time, is set to leave a zero-carbon footprint, thereby setting an important trend.
The show’s management expects around 10,000 exhibitors and organisations from over 180 countries and some 110,000 trade visitors to attend the 26 halls on the Berlin Exhibition Grounds. The focus is on Mecklenburg-Vorpommern, the partner region of the show. The Baltic Sea coast is one of Germany’s leading holiday destinations and is the first federal state to occupy the role as partner region of ITB Berlin. Over the five days of the show, the German federal state will be exhibiting its wide range of tourism products.
There is a boom in topical segments like luxury travel, adventure tourism, medical tourism, and sustainable travel. For the same, ITB Berlin has created a new platform for networking exclusively with a selected group of exhibitors at Orania Berlin, a new Boutique Hotel. Exhibitors will be able to meet leading buyers from the global luxury travel market.
“The outstanding number of bookings this year once again underlines ITB Berlin’s role as a driving force and the event mirroring the global tourism industry. Particularly in an age of political unrest, overtourism and the ongoing digital transformation, the industry faces new challenges. Against this backdrop, the world’s leading travel trade show has become important for exhibitors and trade visitors as a networking platform and reliable indicator of the economy”, said David Ruetz, Head of ITB Berlin.
ITB Berlin will collaborate with Loop, a unique trade show for luxury products. Together with a network of exclusive exhibitors, Loop will be the place to head for buyers of luxury products. The eTravel Start-up Day will provide newly formed companies with a platform, as well as the Special Hospitality Tech Forum as a new feature at the eTravel Lab. Focus are revolutionary ways of travelling in the future, among them driverless cabs and hyperloops which soon will completely change the face of transport. In addition, a close look at digitalisation and artificial intelligence and their potential impact on travel in the future will be taken. Another topic which the convention will focus on is Overtourism. In recent times, rapid growth in tourism has begun to stretch accommodation and hospitality limits, particularly in major cities. As a result, the industry needs to find solutions for the future and minimise the effects on the environment.
The outstanding number of bookings this year underlines ITB Berlin’s role as a driving force in global tourism industry
ITB Berlin 2018 will take place from March 7-11, whose opening event is set to leave a zero carbon footprint for the first time, thereby, setting an important trend. The ITB Berlin Convention will be held from March 7-10.
David Ruetz Head of ITB Berlin